Globally, the application of mobiles, smartphones, iPads and tablets for surfing the world wide web is increasing in an alarming rate for the convenience, cost-efficiency, convenience. The use of mobile phones is closing digital divide relating to the rich and poor; as well as the urban and rural dwellers. All businesses are duty-bound to develop websites that are mobile-friendly to be able to reach these mobile users. Just one way of this would be to create designs that are responsive to different devices and screen sizes.
What then is responsive website design?
Responsive website design (RWD) is a technique employed in website design to allow for webpages react to the display size, orientation and platform of the device a user is viewing with.
Responsive design are the simple the crucial element which has changed the browsing behavior of browsers in recent years. Such websites are capable of changing from device to device. By way of example, if the user switches from the cellphone into a tablet device, the website automatically adapts and dynamically fits the size of the screen.
Without delving much to the technicalities associated with designing such websites, listed below are the business advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale with all the layout to reveal and conceal parts of images over the internet. This fluidity helps it be user-friendly, accessible and exquisite in comparison with conventional websites. Users can surf your website no matter the environment they find themselves, hence increasing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended SEO and SEM as best practice so companies that will not have them are really missing out. Being the most popular global search results, Google explained that responsive websites are really easy to crawl and perform favourably in search results.
According to Moz, a well-respected search company within their 2015 Website positioning Factors, 150 marketing professionals focusing on SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
With all this knowledge, we can safely say definitely that using a responsive website might help augment marketing efforts of organizations to achieve their business objectives.
Economical: Using desktop or laptops is normally costlier and/or inconvenient than using mobile phones. Mobile phones offer fast and simple access to info on the move. Responsive websites are thus reasonable to users who spend little to no in time a workplace.
For businesses, the responsive website design reduces design and development costs as they do not must develop different websites for several devices. Additionally, businesses will save you money on maintenance costs since they will probably be focusing on just one website.
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