Globally, the use of cell phones, smartphones, iPads and tablets for surfing the web is growing in an alarming rate due to its convenience, cost-efficiency, comfort and ease. The use of cellular devices is closing the digital divide relating to the rich and poor; and the urban and rural dwellers. All businesses are duty-bound to build up websites which might be mobile-friendly as a way to reach these mobile users. One way of doing so is to create designs which might be tuned in to different devices and screen sizes.
What then is responsive website design?
Responsive website design (RWD) is really a technique employed in website design to allow for webpages respond to the display size, orientation and platform in the device an individual is viewing with.
Responsive design would be the simple most important factor that has changed the browsing behavior of browsers in recent times. Such websites are designed for changing from device to device. For example, if your user switches from your cellphone into a tablet device, your website automatically adapts and dynamically fits the dimensions of the screen.
Without delving much to the technicalities associated with designing such websites, the following are the business benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s foreground images that scale using the layout to show and conceal parts of images over the internet. This fluidity makes it user-friendly, accessible and delightful when compared with conventional websites. Users are able to surf your internet site regardless of environment they end up, hence improving the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended web design durban as best practice so firms that will not have options are missing out. To be the most popular global search engine, Google explained that responsive websites are simple to crawl and perform favourably searching results.
According to Moz, a well-respected search company in their 2015 Website positioning Factors, 150 marketing professionals focusing on SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
Considering this knowledge, we could safely say for sure that using a responsive website will help augment marketing efforts of organizations to realize their business objectives.
Cost-effective: Using desktop or laptops is normally more expensive and/or inconvenient than using cellular devices. Mobile devices offer fast and simple use of information on the move. Responsive websites are therefore reasonable to users who spend practically no period in an office space.
For businesses, the responsive website design reduces design and development costs they do not ought to develop different websites for various devices. Additionally, businesses will save cash maintenance costs as they will be concentrating on just one website.
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