According to the FDI policy guidelines, “Marketplace style of e-commerce means providing associated with an it platform by an e-commerce entity with a digital and electronic network to behave like a facilitator between buyer and seller.”
The key feature of the Marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for purchasers to have interaction with a great number of sellers onboard to purchase a product or service online. Thus, every time a product from amazon is bought, you’re actually purchasing it coming from a registered seller from it. As a result the product just isn’t directly sold by amazon. Here, amazon is simply website platform which facilitates a meeting spot for the consumer to meets a lot of seller and provide various options and price levels for any service or product.
Whereas the Inventory-led websites have specialized but limited product range along with the serious customers may sign in about bat roosting website for any specific product range, for example caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller along with a Level Playing field
A lot of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or a large enterprise who have created privileged deals with them which assists them offer bargains or discounts to the customers. This might include a higher discount on products, Free delivery, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player under a pre-agreed arrangement.
You often realize that some merchandise is on the web site at 40% -60% discounts that’s even hard for the producer to provide. You often realize that you’ll find 40-50 sellers for any Online Books in Bangalore but excepting one anchor seller, fat loss to provide such exciting discounts or offers. They will mask other seller completely and corner almost entire demand for these items, thereby also frustrate these multiple genuine sellers to achieve the shoppers with their honest pricing offers.
Nearly all e-commerce players are on the verge of re-discovering their business models and desire to become profitable sooner. The fact is, none have already been able to see anything at all in profit up to now. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and many have already been sold out to other people. Year 2017 would see more to lock belts and go on to solve this riddle lest they perish from the race to the survival with the fittest.
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