Based on the FDI policy guidelines, “Marketplace style of e-commerce means providing of your it platform by an e-commerce entity with a digital and electronic network to act as being a facilitator between buyer and seller.”
The primary feature of this marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for clients to interact which has a large number of sellers onboard to buy something online. Thus, every time a product from amazon is bought, you are actually purchasing it from a registered seller by using it. As such the product or service is just not directly sold by amazon. Here, amazon is simply a website platform which facilitates a conference spot for someone to meets numerous seller and offer various options and expense levels to get a service or product.
Whereas the Inventory-led websites have specialized but limited product range along with the serious customers may join to the telltale website to get a specific product range, for example caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller and a Level Game
Most of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or even a large enterprise who may have created privileged works with them that helps them offer money saving deals or discounts towards the customers. This might include a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player within pre-agreed arrangement.
It’s easy to find that some goods are entirely on the site at 40% -60% discounts that’s even a hardship on the manufacturer to provide. It’s easy to find that you’ll find 40-50 sellers to get a buy engineering books but excepting one anchor seller, fat loss to provide such exciting discounts or offers. They even mask other seller completely and corner almost entire interest in the products, thereby also frustrate these multiple genuine sellers to succeed in the customers making use of their honest pricing offers.
Virtually all e-commerce players take presctiption the verge of re-discovering their business models and wish to become profitable sooner. The fact is, none have been capable of seeing a cent in profit up to now. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and many have been out of stock to other people. Year 2017 would see more to lock belts and go on to solve this riddle lest they perish inside the race towards the survival with the fittest.
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