Your website’s design plays an important role in helping you build a brand and getting the people to your site by creating the right impression. While there are all sorts of factors into whether or not your website will succeed, your site design is incredibly important. So what exactly should you focus on to make sure your web design is flawless? Try to remember these things as you work.
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One of the most important factors of effective web design is consistent navigation throughout your site. Site planning is tremendously important because you do not want your site looking like the navigation was an after-thought.
That means it all has to work seamlessly and smoothly plus be a natural part of the site design. If your visitors find the navigation hard to understand in terms of knowing how to go from one page to the other, then they tend to leave early. When your navigation is crooked, your overall site’s design tends to look broken, which doesn’t give a good impression to your visitors.
Other very important aspects when designing your page pertain less to graphics and more to legal disclaimers and privacy statements. The way things are anymore on the net, you really have to make sure you are protected concerning your sites. An outdated copyright notice may send out the wrong signals to your site visitors and make it look unprofessional, and not having a privacy policy will deter your visitors from giving away their contact information, in case you’re collecting it. The bottom line in all of this is you need to protect yourself and your business.
If your site will be for content, then make sure your content is the centerpiece of each page. A site that makes heavy use of Flash animation always makes us think the designer, or the webmaster, is just trying to impress people. The use of Flash may be acceptable for some kinds of sites, but it is a judgment call so we will not say, never use it.
Besides this, flash takes time to load and slows down your pages, which may not be very appealing to your visitors. If you really do want to use flash on your homepage, then make sure you have a link to an individual HTML page where your content is listed out. This gives others the option to visit a non-flash page if they’re not in favor of it.
Over time your site design is going to get better and will be more effective as you learn and make things better. However, focusing on the basic web design elements is where you should start off, so that your site doesn’t lack anywhere. Web design isn’t a complicated subject, but people make it so. If you want people to respond well to your site and get as many sales as possible and build a really good brand, you need to focus first on building a good foundation.
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