Viral Flash games can handle driving massive levels of traffic, and building brand awareness or collecting opt-in details. Even though the design of game will inevitably depend on the company or product to be promoted, you’ll find certainly some genres that are better suited than the others.
Puzzle games, word games, driving games… the truth is most genres can be created to work well as a viral game, nevertheless the most essential element belongs to competition. High scores which can be posted to Facebook updates encourage others to try out the sport and strive to beat their friend’s scores or achievements.
Another choice, rather than using scores because the hook, is to use creativity. By allowing you to make a thing that can look on their friends you can make the same type of lure to acquire their friends to try out. From putting on a costume celebrities, to building snowmen, or painting cars, the theory is usually exactly the same – provide player the creative freedom to draw/build/create something which they could show their friends and encourage them to create their own.
A third way for hooking players and encouraging the viral spread of a game is to include some personalization. By getting a person to incorporate their friend’s names (as well as profile photographs) to a game, you can massively improve the temptation for their friends to participate. Most people is going to be intrigued should they get an email or social media message, personalized to them, inviting these phones be a part of a game title their friends have recommended.
In order you can see, the specific genre of your game is most likely less important than making certain it contains elements which encourage sharing and competition. Certainly viral games must be kept simple, and entice as wide an audience as is possible (from the target demographic) but instead of centering on genre, an improved approach would be to be sure that whatever genre can be used, the game encourages viral spread.
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