Viral Flash games can handle driving massive quantities of traffic, and building brand awareness or collecting opt-in details. Whilst the kind of game will ultimately depend upon the company or product to be promoted, you’ll find certainly some genres which are better suited than these.
Puzzle games, word games, driving games… actually most genres can be achieved to work well as being a viral game, but the most important element is that of competition. High scores which may be posted to Twitter or facebook updates encourage others to experience the overall game and attempt to beat their friend’s scores or achievements.
Another option, as an alternative to using scores as the hook, is by using creativity. By allowing you to produce a thing that can seem away and off to their friends you can build the same form of lure to get their friends to experience. From being fashionable celebrities, to building snowmen, or painting cars, the thought is definitely precisely the same – supply the player the creative freedom to draw/build/create an issue that they can show their friends and encourage them to create their very own.
A 3rd method for hooking players and inspiring the viral spread of the game is to start adding some personalization. By getting a player to include their friend’s names (or perhaps profile photographs) to some game, you can massively raise the temptation for their friends to participate in. Most of the people will likely be intrigued whenever they purchase an email or social media message, personalized in their mind, inviting these phones experience a game title their friends have recommended.
So as you will see, the actual genre of your game is probably less important than ensuring that it provides elements which encourage sharing and competition. Certainly viral games ought to be kept simple, and appeal to as wide a crowd as you can (from the target demographic) but rather than emphasizing genre, a much better approach is always to ensure that whatever genre can be used, the overall game encourages viral spread.
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