If you are a novice to marketing automation, you may want to think of how you plus your team may wish to adopt those automated processes properly. Considering the way the marketing automation market is growing with additional adoption rates, it is advisable to ensure automation is done efficiently.
Clearly, many industries are adopting marketing automation software and technology tools; these are few really important issues that you’ll want to remember while making your options:
1. Don’t automate bad processes and avoid outsourced lists
Map your marketing processes that bring customers and leads thoroughly. Flow of leads with the funnel, including allocation as well as their sources are key. Hence, map those properties accurately. Make sure that the members of your team who run these processes are on-board with any changes that such automation provides for their day-to-day work. Appointing a big change manager (champion) that’s a marketing and advertising process specialist you will save time and money. Identify and eliminate poor processes – fix the task before you can automate it.
2. Avoid outsourced lists and automate lead qualification to be compliant
Avoid buying mailing lists and sending them automated email campaigns. These will fail and grow harmful for resolve. Especially now, with GDPR, this may buy your business right into a ton of trouble. Automation tools can be a life-saver using their inbuilt measures to ensure a few of your processes are compliant with the new laws. That said, the application is surely an only enabler and also you need to do the work to keep compliant. To increase profit the process, focus on creating exciting content that may motivate website visitors to join your site content offerings (say, eBooks and animated GIFs) and create + grow your own opt-in database that will deliver better lead conversion.
Email databases will expire as the years roll by so it’s crucial that you keep generating new leads with a higher rate compared to the expiry rate; which can be about 25% a year. To build new leads, you have to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your web site for your search engines like google. Automation is fantastic for nurturing leads, however, you have to generate those leads first for the next step to happen.
3. Don’t allow fancy features fool you
When deploying an advertising automation to your requirements, don’t let fancy features fool you. Each software could have different learning curve, and perhaps employing a software with the easier UI might quicken processes. But, whether it doesn’t solve your marketing process related (specific) problems, this may not be the program to suit your needs.
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