What’s promising was that around 40% in the exhibitors were built with a trade event video running. It had been inspiring a large number of exhibitors understood the strength of video to quickly convey how their products work. Made us feel warm and fuzzy inside.
Unhealthy news was that a lot of in the videos were absolutely appalling.
Why so appalling you ask? Some were bad since they was clueless that with the strength of production values in giving the best impression for their target market. Others did not have any strategy whatsoever.
You’ll need a display video strategy
Many organizations feel that playing their marketing video at the trade show is there is certainly to it.
The key intent behind a marketing and advertising video is to sell products or services. It talks about your point of differentiation, how your product works, the way it may be used also it all fits in place with believable testimonials. It tells your organization story in around 5-8 minutes.
This is perfectly well suited for showing your video in the peaceful and comfy area – such as an office or boardroom. Where you can find usually comfy seats and also surround sound for that ultimate viewing experience.
In contrast, the trade show video features a difficult life. There are just seconds to post a person’s eye of weary passers-by. It must make itself heard contrary to the din with the booming PA system. And possesses to become interesting enough to hold people’s attention for longer than a matter of seconds, in order that messages get understood.
You are unable to expect the standard marketing video so that you can shine under these tough conditions.
So what can you need to do to produce your display video survive life within the tough streets of the trade exhibition?
Voice it out with titles
Expos are noisy places. Tend not to expect that people can hear or focus on what your narrator has to say.
Switch the voiceover with clear titles that explain what’s going on. Men and women be tuning in at different times inside the video, so make certain you have titles up constantly. Only communicate six clear messages or less.
Ensure it is upbeat
You merely have three seconds or less to get attention. Use exciting visuals, upbeat music and appealing titles. Do not have the same shot running for more than 5 seconds.
Choose music wisely. One video we saw featured loud heavy metal music. Not just achieved it sound truly awful, however the video content was mainly composed of happy snaps of staff ready their equipment. If it wasn’t bad enough, staff on the stand were too busy singing along to greet customers. The corporation would’ve done better by not showing their video.
Thats liable to bring me to my next point, blurry home cameras and shoddy still pictures cause you to look cheap. Avoid rendering it yourself, if you can’t ensure it is seem like you didn’t. Viewers will likely be using an impression of the items type of business you are along with what you may anticipate when you are conducting business with you by watching your video. An inadequate quality video will turn people away.
Ensure that it stays short
Choosing kidding yourself if you believe that someone will pay seven minutes watching your video – all while standing.
Maintain your video to a period of four minutes or less. Make the area surrounding your television screen inviting.
At Austech, a number of exhibitors had arranged little alcoves to watch their video. Comfy chairs were determined, and also a table with mints.
Do what you are able to give attendees the chance to watch your video. For example, hiding your television screen behind the office and continually standing in front of it decreases the ability of one’s video to get passers-by.
Trade show videos are specialised promotional tools that must definitely be adapted on their unique environment.
This involves re-editing your marketing video. And before you cry, ‘that sounds expensive’. Just remember that most it calls for is really a re-cut of your respective footage. Being a trade show video is shorter as well as no voiceover, the charge may be as little as 30-40% of the expense of your original marketing presentation.
Trade exhibition success is focused on getting noticed and letting people recognize how you are able to solve their problem.
Make sure your video builds brand recognition, communicates whatever you do, provides you with credibility and gets people looking to speak to you. Otherwise, you’re just wasting your marketing dollars.
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