Despite being one of the first social metrics that indicate post performance, Likes on Instagram still stand as being a go-to indicator for many brands. It’s inexpensive to the viewer: a double tap is that’s needed. As well as an Instagram Like gets wrapped into general engagement numbers.
The below is a medley of tips that we’ve assembled to help increase your Instagram Like counts per post. We’ve skipped fundamentals like taking good photos and being consistent but it’s always a good idea to keep them at heart. These Instagram for business basics will be the foundation on your strategy while the following tips will be the enhancers which can help you make the most out of your content.
Some methods to get more Likes on Instagram
1. Get inspired by other brands and industries
Where would you pull your inspiration from? If you’re only following on from the industry or maybe your circle of friends, you won’t find fresh ideas. Instead, take time to research and discover inspirational accounts to follow along with. Get this a combination of your industry, related industries and industries wildly outside your circle. Set up usage isn’t similar to yours, it’s likely that you’ll locate some inspiration of their posts’ process to extrapolate for your own personel.
2. Operate a Like-based contest
Some of the highest engaging content on Instagram are focused on sales and giveaways. People love to penetrate contests and also the easier they’re to penetrate, greater engagement you’ll receive.
To perform a Like-based photo contest, you’ll need one of many entry requirements to become that they have to such as the post. Usually, the other two requirements will incorporate pursuing the account and tagging a friend or two. Liking an article with an entry is such a minimal barrier that you’ll be sure you receive quite a lot of engagement.
3. Develop a hashtag strategy
One of several most effective ways to acquire noticed organically is always to utilize hashtags on your brand’s benefit. That doesn’t mean spam tagging every post with #top, #amazing or #hair. This means being selective within your hashtags, both brand name and industry. When you’ve got a brandname hashtag, it’s easier to find related content and influencers. Industry hashtags attempt to help you look at what’s trending within your field and be sure you’re not at a disadvantage.
4. Tag the right accounts
Give credit where credit arrives. When relevant, tag about the post as well as in the caption those who you are utilizing. For instance, in case you have prominent products or people your photo, tag them about the post. It will take almost no time and it gives credit to the makers. Oftentimes, these tags result in the brands liking your posting and commenting in it.
6. Tag your post’s location
Especially relevant to travel and retail brands, tagging a location means that your photo pops up when folks are looking for a spot. It’s simple enough to perform and shouldn’t take more time out of your publishing time.
Many Instagram-savvy diners likewise use Instagram to check out the best drink and food options at the restaurant. By examining a tagged location, they’re able to easily find photos with the meals they want to take a look at. Should your content articles are good, the Instagram Likes will be organically with the location tag.
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