Technologies are influencing our way of acting, it influences our knowhow and marketers must accommodate it. Within the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a much more organic and unpredictable strategy for seeing things. Possessing this in mind, will enable us to adapt more careful.
This reference to the latest technological development is influencing publishers to evolve or die. One those trends will be the increased utilization of “fringe” social hubs. Brands which has a broader presence will surely be kind of less skeptical when publishing content via social hubs that were considered previously “fringe.” Over the years we have been also noticing many interesting methods for interactive content, one of those is via 360 views photo as being a virtual 360 view. One other trend is the using animated GIFs dominating newsfeeds and timelines. Those two continues its growth for an additional years.
According to technology once again, algorithms are to generate content. We have been now listening the roll-out of artificial intelligence in content generation that is a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing that a proper combination of SEO, SMM, UX and analytics can assist you reap rich rewards once you value their importance equally and treat them together as an alternative to individual components
Paid Social. We pointed out that back 2015 there was clearly a big growth on promoted posts. For example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach needless to say continues to dwindle as social networks aggressively push for advertising on his or her platforms. It’s time for it to compensate for the paid social approach because just getting bigger
New publishing options in social networking. Instant articles by Facebook is now able to help publishers give their content more visibility in comparison with content on the native publishing platforms.
Real-time aggregated content articles are for the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events because they happen-
Fringe social hubs. Brands using a broader presence will surely be type of less skeptical when publishing content via social hubs that were considered previously “fringe.” Those “fringe” hubs are getting to be mainstream. Content strategies are centered on Snapchat and Instagram and will only increase in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with research by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this season from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing will be a a part of every content online marketing strategy in 2016.
Visual content including infographics will continue enabling marketers to offer personalized content. Global internet speed grew by 17% in a single year. Slow web connection is not a problem anymore, therefore delivering cool graphic-oriented content should be paramount to apply for one more years.
Mobile marketing will rise even higher. There will be more mobile use of new audiences over the years. It’s remained constant as years ignore however it will just get higher and over the following years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for the next years is augmented reality. Creating virtual reality based content enables marketers to explore a whole new frontier of content assimilation. This will give a push for big brands. Facebook’s new 360 video options opening a whole new realm of article marketing possibilities.
Knowledge graph. With all the introduction of Google’s Knowledge Graph feature. Brands have started focusing on ranking for long-tail keywords. This will be one of many key drivers that can define SEO in 2016.
Finally, get this year some time to create real bonds between customers and your brand. Do internal marketing at the organization, company or startup so that you can reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is due to internal resistance. To deliver an engaging brand to customers means marketers must effectively engage and cut across a corporation. That is neither easy nor welcome, nonetheless it appears many agree. Helping the product offering may be the #1 way marketers feel customer intimacy might be improved.
Make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer support is how they could most effectively build intimacy. Additionally they revealed that the majority of their clients associate their brands together with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged using your brand by continuously delighting them.
Good storytelling and generating emotional response among your target audience is often more important than ever this season – how these content articles is delivered, though, is essential. App development and content to have an instant society. The five hottest messaging apps feature 3.5 billion monthly active users, in accordance with Statista, and marketers start to adopt notice. Facebook has recently integrated branded campaigns into Facebook Messenger and offers to do really this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat features Snapchat Discover and the choice for any advertiser or individual to produce their particular geo filter with Snapchat when needed. Messaging is huge in the digital world. Expect digital marketers to restore even bigger.
A trend towards a longer sales funnel where digital marketers provide an increasingly high level worthwhile upfront, before moving towards seeking email addresses or stepping into a sales sequence. This may usually have the type of content marketing – via blog posts, YouTube videos, and webinars, in addition to through the rapidly expanding live video space using platforms for example Periscope and Facebook Live. The most successful digital marketers is going to be those people who are capable of begin a advanced of trust before asking prospective clients and customers to the sale. This is additional benefit marketers simply because they must strategically craft a lot of free content, but the rewards comes into play the type of a less arduous sale once they do require it, simply because have already established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and tied to reporting. But info is now more dynamic, accessible, and broadly understood. This will likely throw open new opportunities for messaging optimization – but, more importantly, this entry to data will challenge marketers to get nimbler and responsive.
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