A preferred mode of promoting tool, SMS marketing enables easy communication with all the consumers. Using a single message getting used to reach out to your entire usage, it can be cost-effective plus saves time.
A rapidly growing sector, SMS marketing has emerged as an advertising tool with huge potential. Short messages of 140-160 characters in length, SMS enables messages to get delivered to many receivers within a few moments. This is the extent and easy reach in the application so that it is a powerful tool for advertising and marketing of merchandise.
Staying adopted by a lot more business houses as being a preferred mode of advertising tool, SMS marketing has several advantages as well as disadvantages.
Advantages
Ease of Reach: Also called mobile marketing, through this application, marketers can use a single message to communicate to their entire client base. Instead of contacting each customer personally as with telemarketing, in mobile marketing through bulk messaging, a marketing message could be distributed to several consumers at the same time.
Personal Communication: SMS has become the hottest mode of communication today generally of us using it to talk with our friends, family and acquaintances. Unlike a message or a newsletter, virtually any message which is sent on a cell phone is usually read with the user. As an extremely personal mode of communication, you’ll be able to establish a direct experience of your client, building around the relationship.
Economical Nature: Rather than spending millions on multiple promotional initiatives, just one message can be used to reach out to all consumers, thereby drastically cutting down on marketing costs. With SMS prices dropping, through bulk messaging a large number of sms may be sent from suppliers.
Time Saving: An immediate mode of communication, marketers can reach out to their customers when they want. As most cell phone users keep their phones using them at all times, through quick messaging time sensitive messages could be sent and responses can also be tracked.
Disadvantages
Spam messages: Bombarding cellular phone users with repeated advertising messages does more damage than good. These frequent spam messages annoy, irritate and frustrate users who create a negative attitude towards businesses that are sending the messages which affects their manufacturer adversely.
Cost to recipient: Not nearly your usual type of messaging, for SMS marketing cellular phone networks charge both the sender plus the receiver with the messages. These extra charges often irritate the receivers and make up a negative image of the business enterprise house sending the messages.
Limitations of Messages: With messages being tied to 140-160 characters, it is hard to create an efficient message within such short word limit. Moreover, additional information available as hyperlinks might not continually be received properly by the user’s phone.
While there are many disadvantages, yet its extent of reach and price effectiveness, make SMS Marketing a lucrative option as a marketing tool.
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