Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this venture, and he’s hoping the business he’s launched using a Kickstarter campaign would be the next Toms.
“They add this kind of pop of color, they just they create you happy.”
Ahmed is referring to the sneakers being produced by his new company Naraam, a NJ-area startup being run – yes – from a garage. It’s a business focused on making shoes, and doing good.
Much like another well-known shoe company:
“My inspiration can also be Toms,” said Ahmed.
But his initial inspiration came from home.
“In 2012, I were visiting my hometown in Pakistan, Karachi, and I discovered these beautiful colored sandals from our market,” he says.
he brought some of the shoes back to NJ, had his girlfriend use them which happened:
“Everywhere she went she received a lot of compliments around the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally referred to as “Khussas.”
Ahmed’ friends all wanted moobs – but there was a problem with simply importing them. The artisans making the sneakers only made Three or four dollars a day, hardly enough to satisfy their basic needs, a lot less support a family group.
“The effort they put behind these footwear is just significant. These folks were definitely very underpaid for crafts and skills and that we desired to change that.” Ahmed said.
So in February this season, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in under 30 hours, and raised 62 thousand dollars in most.
Those funds goes to paying Naraam artisans above market price for their intricate work. Also…
“We are doing profit sharing using them, and we’re also supplying them medical benefits,” explained Ahmed.
Naraam footwear is also fun.
No two pairs are alike, and there’s no left or right.
Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.
Soon you may be seeing these colorful Black flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion will make the world a brighter spot for everyone.
“I think it brings two cultures together. I think it gets people together that way.”
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