Globally, the application of mobiles, smartphones, iPads and tablets for surfing the internet is increasing at an alarming rate for the convenience, cost-efficiency, ease and comfort. The usage of mobile devices is closing digital divide between the rich and poor; and the urban and rural dwellers. Every business are duty-bound to produce websites which can be mobile-friendly so that you can reach these mobile users. Just one way of the process is always to create designs which are understanding of different devices and screen sizes.
What then is responsive web page design?
Responsive website design (RWD) is often a technique utilized in web site design to allow webpages respond to the screen size, orientation and platform from the device a user is viewing with.
Responsive design will be the simple the first thing containing changed the browsing behavior of browsers these days. Such websites are capable of changing from device to device. For example, in case a user switches from the cellular phone into a tablet device, your website automatically adapts and dynamically fits the size of the screen.
Without delving much in to the technicalities linked to designing such websites, listed here are the company benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It’s foreground images that scale with all the layout to disclose and conceal elements of images on websites. This fluidity causes it to be user-friendly, accessible and exquisite when compared with conventional websites. Users are able to surf your website whatever the environment they end up, hence increasing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so businesses that would not have them are really missing out. Being the most in-demand global google search, Google explained that responsive websites are really easy to crawl and perform favourably in search results.
According to Moz, a well-respected search company within their 2015 Search Engine Ranking Factors, 150 marketing professionals specializing in SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Given this knowledge, we could safely say definitely that using a responsive website will help augment marketing efforts of organizations to accomplish their business objectives.
Cost effective: Using desktop or laptops is generally higher priced and/or inconvenient than using mobile phones. Mobile devices offer simple and fast entry to information about the move. Responsive websites are thus cost effective for users who spend hardly any in time an office space.
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