Globally, the application of mobiles, smartphones, iPads and tablets for surfing the world wide web is growing within an alarming rate because of its convenience, cost-efficiency, comfort and ease. Using mobile devices is closing digital divide relating to the rich and poor; and the urban and rural dwellers. All businesses are duty-bound to produce websites which are mobile-friendly to be able to reach these mobile users. Another way of doing so is to create designs which might be understanding of different devices and screen sizes.
What then is responsive web page design?
Responsive web design (RWD) is often a technique utilized in website design to allow webpages reply to the screen size, orientation and platform of the device an end user is viewing with.
Responsive design will be the simple the crucial element which has changed the browsing behavior of browsers these days. Such websites are equipped for changing from device to device. For instance, if your user switches from the mobile phone to some tablet device, your website automatically adapts and dynamically fits how big is the screen.
Without delving much to the technicalities involved with designing such websites, are mainly the business enterprise features of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. They have foreground images that scale with the layout to reveal and conceal elements of images over the internet. This fluidity makes it user-friendly, accessible and exquisite when compared to conventional websites. Users can surf your web site regardless of the environment they wind up, hence improving the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design the best practice so businesses that do not have options are really missing out. Being the most popular global search results, Google explained that responsive websites are easy to crawl and perform favourably searching results.
Based on Moz, a well-respected search company within their 2015 Search engine results positioning Factors, 150 marketing professionals specializing in SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
With all this knowledge, we can easily safely say for sure that creating a responsive website might help augment marketing efforts of organizations to realize their business objectives.
Cost effective: Using desktop or laptops is usually costlier and/or inconvenient than using mobile phones. Cellular phones offer quick and easy use of information about the move. Responsive websites therefore are cost effective for users who spend hardly any period in a workplace.
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