Precisely how to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate which has a real example getting a lot more than 10,000 fans on your own Facebook business page.

Facebook is the king of social support systems with over 1.79 billion active users a month (Updated December 2016). It can be utilised by a lot more than 60% of Online users Worldwide and it is an incredible tool for promoting services or products, finding customers or gaining more loyal readers (followers).

To employ this for business purposes, you must have plenty of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is vital.

What is the significance about having many Facebook fans on your own business page?

It indicates popularity – It goes without saying that this variety of fans reveals how popular an internet site is. A popularity business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans this also results in a variety of other benefits (described below).

It indicates trust – Should you can’t understand the relationship between Facebook fans and business trust, have in mind that this US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million during the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an excellent business, website or blog needs to have plenty of Facebook fans. Five Years ago this didn’t subject in the Twenty-first century, social proof is vital.

More fans, more visits – The harder fans you might have, the greater is the number of people which will view your posts of their timeline and perhaps visit your website.

While this really is, it should be noted that doesn’t your fans will discover your posts.

As already explained within a previous post, How to raise your Facebook Page Organic Reach, only a small percentage of the followers (a maximum of Four percent) will discover your status updates.

This number can differ, what is vital to understand now, happens when you might have 10,000 fans and also you post a new update, it will likely be seen organically by the max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social websites is a ranking factor, numerous studies show popular websites on Facebook are more inclined to perform better in search, absolutely nothing quite popular websites (other factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you’re believing that creating a lot of Facebook fans is vital for your website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.

Note: Fundamental essentials identical steps I followed to raise the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans also it continous growing organically.

Step 1: First things first – you must have a Facebook business page

It sounds silly for the experienced but for beginners to social websites this is a new challenge: An individual Facebook page differs from a business page.

If you would like to have friends on Facebook to express your holiday photos then you need to make a personal page though if you want to have fans and followers for your website or business then you need to make a Facebook business page.

So, the first task is to ensure that you produce a Facebook business page and the second step is to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and of course posting interesting content – here is the most important optimization tip coming from all.

The company’s content posted on your own Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it simpler to draw in new fans or more likes from ads once we will discover below.

Step 3: Reap the benefits of your own Facebook account

I mentioned in step one above you need to have a business page and never your own page, however, you still need to provide an active personal facebook account.

Here is the reason why:

After you post an update on your own business page, a great way to raise exposure and likes, is to share that post on your own personal page too.

People you might have as friends on your own personal page are more inclined to ‘like’ and ‘interact’ with all the post shared out of your business page and this will increase the engagement factor of the posts.

As an end result, facebook shows your posts to more fans (organically).

So, a great way to raise the volume of people who view your posts and go after dark 4% person group of followers is to share and promote the post on your own personal page.

It is evident that this greater the variety of friends the greater will be the visibility from the post.

Also, ensure that you invite your existing friends (and a new one) to enjoy your Facebook business page. Do that any time you gain a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again social media 101 however, you need to have the Facebook like box on your own website for several reasons:

#1 – It’s a way to associate your web site with all the Facebook business page. Quite simply it’s a strategy to ‘tell’ search engines like google this will be your official Facebook business page.

#2 – When you’re getting plenty of fans, that is something you needs to be proud off the other to indicate for your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a good way to grow your group of followers organically. Readers can follow your web site by clicking etc button and never have to check out Facebook.

Hint: For optimal results, placed the LIKE box above fold (on the sidebar).

Hint 2: It’s also possible to popup etc box to new users (as an example, when they spend 60 seconds over a page, when they scroll as a result of underneath or when they try to leave your page – while this is successful when it comes to getting new likes, you should be careful to never ensure it is too distracting for your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed etc box within a prominent position on the website.

The next natural step is to start sharing prepared to maintain fans happy and possibly find a way to convert them from fans > web site visitors > customers.

Some simple rules to adhere to which will increase the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your particular fans count on seeing within your page. As an example, if the website is about Social websites, share content associated with social websites and never about sports or something different you may like. If the users wish to read sports news, they understand how to locate them.

#2 – Don’t forget that they can follow your organization page to acquire updates relating to your website (and niche) and never relating to your social gatherings: In order to get social, then takes place personal Facebook page, your organization page is around your web site.

#3 – Usually thumb, I personally use my offer page to express content from my niche only, easily have to share something which is just not associated with my niche, I personally use my own page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your own Facebook page will drive your fans away. If you have a campaign to express as well that could benefit your fans, this can be done but don’t add too much.

Try to post interesting, shareable content that’s associated with your niche, of course this doesn’t come straight from your web site. Maintain a balance between promotional and content that your particular followers might want to read.

Step 6: Share interesting and top quality content (not merely links)

I made some tests regarding the impact of descriptions when you are performing a Facebook update determined out that Facebook posts with ‘lists’ read more likes than posts with just links. Permit me to offer you one example to understand what After all.

When you would like to share an article out of your website on Facebook, you try to Facebook status updates and enter the webpage URL. It looks something similar to this:

You can share this post without adding any additional information. If the title and images are fantastic, you will get numerous likes with respect to the time you create the post, variety of fans etc.

If one one other hand, you enrich your post by having more information especially a list, then other activities being equal, you’re more likely to gain more likes and shares.

For me this will make sense since people that see a title and image of their timeline might not exactly ‘Like It’ mainly because it provides no value for them (don’t forget that this average user is presented with a huge selection of postings of their timeline should they login to Facebook).

On one other hand when you provide them with valuable, top quality and easy to read information (being a list), they will click the LIKE button because they read something useful and never have to leave their timeline.

Note: It’s a known undeniable fact that folks have a tendency of LIKING an article without reading it so provide them with reasons to achieve this; your web site visits might not exactly increase however the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you adopt a review of some of the most popular Facebook pages, you will notice that they have a tendency to express images, videos, infographics, charts etc, with their usual text only postings.

This form of content gets more likes and shares and thus the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to adhere to your page. Several ideas to consider:

Quality updates – This is actually the best incentive you can lengthy users. Before posting anything on your own page, you have to ensure that it offers value for your audience. When you do this consistently, you existing followers will share it using their friends and this will get more users.

Run a competitive sport – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is to Such as the page first. There are several tools to do this but have in mind that when you don’t have a known brand this many not so successful.

Content upgrades – In case you have your blog, you should use ask users to adore your page with an updated version of the post. This involves extra tools but it is something worth testing out.

Step 9: You should market your own content and page

When you create your organization page don’t expect it will magically get a huge number of fans. In addition to the tips outlined above, you need to in promoting your organization page in places other than Facebook.

A few ideas to consider that assisted my case:

Promote in other social websites networks – In case you have accounts with other social websites channels e.g. Google+, Pinterest etc. you can periodically ask your followers to become listed on yourself Facebook too. Be polite and explain to them the benefits from this.

Promote in Twitter – Besides posting relating to your Facebook page on other social websites networks, you can reap the benefits of twitter’s interactive features.

When you receive a new twitter follower, send them a private (personalized) message and ask these to follow yourself facebook (your personal and business pages).

This method though it is time consuming, (I did it manually and never using any tools) it might produce great results.

Promote within your newsletter – In case you have a newsletter or if you communicate with your readers via email, ensure that you keep these things follow your Facebook page.

Do not merely write the FB URL through your signature but Question them politely to adore your organization page.

Step 10: Facebook ads is a must

I have saved one of several easiest and quite a few good ways to enhance your Facebook fans for last, since it is the only one that it’s not free.

Facebook offers a self-service ad platform that can be used with the idea to enhance your group of followers (market your page), enhance your posts, get more leads, increase conversions or perform variety of other actions (as shown from the image above).

The procedure is quite simple and straightforward. Basically you choose a page you possess, select your ultimate goal (market your page), select your audience (based on country, age, other demographics and interests) and after that set your evryday budget and duration.

The cost per campaign is determined by numerous factors. The best way to assess if Facebook ads is an excellent solution to enhance your group of followers, is to run a pilot campaign for a few days.

Spend $10-$20 dollars daily and run the campaigns for the fixed duration (a minimum of weekly). At the end, you can determine if the fee per like is one thing you’re happy to purchase.

I had achievement with Facebook ads for both my websites and then for client websites and that i run campaigns monthly (during their visit) to enhance my facebook likes.

It needs to be noted that with Facebook ads you don’t buy likes but views. Lots of people believe that what you purchase is Facebook likes but actually you spend Facebook to indicate your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit etc button so spend an afternoon and look at the message you would like to display within your ad plus the image to make use of.

Conclusion

Having a huge variety of Facebook fans on your own business pages is very important for credibility and social promotion purposes.

If this wasn’t crucial in the initial place, then nobody would care and the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you are doing the necessary optimizations for your business page (steps 1 and 2 above), then your simplest way to obtain more followers is by using Facebook ads. With a bit of A/B testing you can find to 10,000 fans without having a lot more than $1,000 (spread in a duration of months).

Once you are doing everything properly and so long as you’ve got a great products or services, you can grow your fans to 100,000+ like I did with all the Facebook Page of my fitness blog.