Precisely how to Get Your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate which has a real example ways to get over 10,000 fans in your Facebook business page.

Facebook is the king of internet sites with more than 1.79 billion active users each month (Updated December 2016). It is utilized by over 60% of Internet users Worldwide in fact it is a great tool for promoting services or products, finding new customers or gaining more loyal readers (followers).

To use this for business purposes, you need to have a great deal of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is important.

What is the importance of having many Facebook fans in your business page?

It indicates popularity – It goes without saying how the number of fans reveals how popular an online site is. A likes business page with 100,000 followers is a bit more popular than a page with 1,000 fans this also creates a number of other benefits (described below).

It indicates trust – Should you can’t view the relationship between Facebook fans and business trust, have in mind how the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a successful business, blog or website will need to have a great deal of Facebook fans. 5yrs ago this failed to subject in the Twenty-first century, social proof is important.

More fans, more visits – Greater fans you’ve, the higher is the amount of people which will call at your posts in their timeline and perhaps go to your website.

While this is true, it must be noted that all your fans will see your site content.

As already explained inside a previous post, How to increase your Facebook Page Organic Reach, only a tiny proportion of your followers (no more than 4 percent) will see your status updates.

This number may differ, what is important to know now, is that if you’ve 10,000 fans and you also post a new update, it’ll be seen organically by the max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social networking is often a ranking factor, numerous studies reveal that popular websites on Facebook are more likely to perform better in search, today quite popular websites (other factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you’re convinced that using a great deal of Facebook fans is important for your website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.

Note: Necessities such as similar steps I followed to increase the facebook followers of my fitness blog’s facebook page. Typically the page has over 100K fans also it continous to grow organically.

Step 1: First off – you need to have a Facebook business page

It sounds silly to the experienced but also for beginners to social networking this may be something new: A personal Facebook page is different from a business page.

If you would like to have friends on Facebook to share your holiday photos then you need to create a personal page though if you want fans and followers for your website or business then you need to create a Facebook business page.

So, the initial step is always to ensure that you build a Facebook business page as well as the next step is always to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and of course posting interesting content – this is actually the most critical optimization tip of all.

The expertise of the content posted in your Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it much easier to draw in new fans or higher likes from ads even as will see below.

Step 3: Benefit from your own Facebook account

I mentioned in step one above you need to have a business page rather than a personal page, but you still need have an active personal facebook account.

Here means that:

After you post an update in your business page, a good way to increase exposure and likes, is always to share that post in your personal page too.

People you’ve as friends in your personal page are more likely to ‘like’ and ‘interact’ together with the post shared from a business page and will also raise the engagement factor of your posts.

As an outcome, facebook can have your site content to more fans (organically).

So, a good way to increase the amount of folks that view your site content and go past the 4% of you group of fans is always to share and promote the post in your personal page.

It goes without saying how the greater the number of friends the larger could be the visibility of the post.

Also, make sure that you invite all your existing friends (and new ones) to love your Facebook business page. Accomplish that when you gain a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again facebook marketing 101 but you need to have the Facebook like box in your website for 3 reasons:

#1 – It’s a way to associate your internet site together with the Facebook business page. In other words it is a strategy to ‘tell’ search engines until this is the official Facebook business page.

#2 – When you get a great deal of fans, this really is something should be proud off then one to show on your users (as explained above this implies popularity, trust and social proof).

#3 – It’s the best way to improve your group of fans organically. The future prospect can follow your internet site by clicking such button without having to check out Facebook.

Hint: For optimum results, placed the LIKE box above fold (on the sidebar).

Hint 2: It’s also possible to popup etc box to new users (as an example, after they spend One minute with a page, after they scroll as a result of underneath or after they make an effort to leave your page – even though this is effective in terms of getting new likes, you need to be careful not to make it too distracting for your users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed etc box inside a prominent position on our website.

The next natural step is always to start sharing happy to maintain fans happy and possibly manage to convert them from fans > site visitors > customers.

Some simple rules to follow which will raise the user engagement using your facebook business page:

#1 – Share relevant content: Share content your fans anticipate seeing inside your page. By way of example, if your web site is about Social media marketing, share content in connection with social networking rather than about sports or anything else you might like. If your users want to read sports news, they are fully aware how to locate them.

#2 – Don’t forget they follow your small business page to acquire updates regarding your website (and niche) rather than regarding your social gatherings: In order to get social, then make use of your personal Facebook page, your small business page is about your internet site.

#3 – Usually thumb, I take advantage of my offer page to share content from my niche only, basically must share an issue that is just not in connection with my niche, I take advantage of my personal page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) in your Facebook page will drive your fans away. For those who have a promotion to share or something that might benefit your fans, that can be done but don’t overdo it.

Try to post interesting, shareable content that is certainly in connection with your niche, of course this doesn’t come straight from your internet site. Have a very balance between promotional and content your followers might want to read.

Step 6: Share interesting and good quality content (not merely links)

I made some tests in connection with impact of descriptions when you are conducting a Facebook update and located out that Facebook posts with ‘lists’ have more likes than posts with just links. I want to present you with an illustration to understand I mean.

When you would like to share a blog post from a website on Facebook, you want to Facebook status updates and go into the webpage URL. It looks something similar to this:

You can share this post without adding any other information. If your title and pictures are good, you will get a number of likes with regards to the time you are making the post, number of fans etc.

If one the other hand, you enrich your post with the addition of more info specifically a list, then other items being equal, you’re more prone to gain in likes and shares.

For me this will make sense since people that go to a title and image in their timeline may not ‘Like It’ as it provides no value for many years (don’t forget how the average user is assigned countless postings in their timeline when they login to Facebook).

On the other hand once you provide them with valuable, good quality and simple to see information (like a list), they are going to go through the LIKE button given that they read something useful without having to leave their timeline.

Note: It is a known fact that people have a bent of LIKING a blog post without reading it so provide them with good reasons to accomplish that; your internet site visits may not increase however the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you adopt a glance at one of the most popular Facebook pages, you will see that they have an inclination to share images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and as a result the page gets more fans and followers.

In legally to have by Buzzsumo, they identified how the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to follow your page. Several tips to consider:

Quality updates – This can be the best incentive you’ll be able to offer users. Before posting anything in your page, you need to make certain that it offers a superior value on your audience. If you do this consistently, you existing followers will share it using friends and will also have more users.

Run a competitive sport – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to LIKE the page first. There are many tools to accomplish this but have in mind when you don’t have a known brand this many not be so successful.

Content upgrades – When you have your blog post, you can use ask users to love your page to obtain an new version of your post. This implies extra tools however it is something worth checking out.

Step 9: You should advertise your own content and page

When you create your small business page don’t expect that it’ll magically get a huge number of fans. In addition to the tips outlined above, you also have to advertise your small business page in places apart from Facebook.

A few tips to consider that worked for my case:

Promote in other social networking networks – When you have accounts with other social networking channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to join yourself Facebook too. Be polite and show them the huge benefits from doing so.

Promote in Twitter – Besides posting regarding your Facebook page on other social networking networks, you’ll be able to make the most of twitter’s interactive features.

When you get a new twitter follower, send them a private (personalized) message and have them to follow yourself facebook (both your business and personal pages).

This method though it ‘s time consuming, (Used to do it manually rather than using any tools) it may produce really good results.

Promote inside your newsletter – When you have a newsletter or you talk with your readers via email, make sure that you you can keep them follow your Facebook page.

Do not merely write the FB URL through your signature but ASK them politely to love your small business page.

Step 10: Facebook ads is often a must

I have saved one of the easiest and a lot efficient ways to improve your Facebook fans for last, since it is the only one that it’s not free.

Facebook comes with a self-service ad platform used to either improve your group of fans (advertise your page), improve your posts, get more leads, increase conversions or perform a number of other actions (as shown within the image above).

The procedure is pretty easy and straightforward. Basically you select a website you use, select your goal (advertise your page), select your audience (determined by country, age, other demographics and interests) then set your everyday budget and duration.

The cost per campaign depends on a number of factors. The simplest way to assess if Facebook ads is a good means to fix improve your group of fans, is always to manage a pilot campaign for 2 days.

Spend $10-$20 dollars per day and run the campaigns for the fixed duration (at least every week). By the end, you’ll be able to determine if the fee per like is one area you’re prepared to spend on.

I had great results with Facebook ads for both my websites as well as for client websites and I run campaigns every month (stay) to enhance my facebook likes.

It should be noted that with Facebook ads you don’t buy likes but views. Many individuals feel that everything you spend on is Facebook likes but actually you spend Facebook to show your ad to more Facebook users.

If what you’re advertising is interesting, then more and more people will hit etc button so invest some time and think about the message you would like to display inside your ad as well as the image to use.

Conclusion

Having a huge number of Facebook fans in your business pages is vital for credibility and social promotion purposes.

If this wasn’t important in consumers, then nobody would care as well as the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once one does the necessary optimizations on your business page (steps 1 and two above), then your fastest way to get more followers is to apply Facebook ads. With a bit of A/B testing you may get to 10,000 fans without over $1,000 (spread in a time period of months).

Once one does everything properly and provided you’ve got a great products or services, you’ll be able to improve your fans to 100,000+ like Used to do together with the Facebook Page of my fitness blog.