Just how to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate using a real example ways to get over 10,000 fans on your Facebook business page.

Facebook will be the king of social networking sites with over 1.79 billion active users each month (Updated December 2016). It is employed by over 60% of Online users Worldwide and it’s also an excellent tool for promoting a product or service, finding clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you must have a lot of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What will be the significance about having many Facebook fans on your business page?

It indicates popularity – It goes without saying the quantity of fans reveals how popular an online site is. A business business page with 100,000 followers is much more popular compared to a page with 1,000 fans this also leads to a quantity of other benefits (described below).

It indicates trust – If you can’t see the relationship between Facebook fans and business trust, are considering the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a successful business, website will need to have a lot of Facebook fans. 5 years ago this would not make a difference but also in the 21st century, social proof is essential.

More fans, more visits – The more fans you’ve, the greater will be the number of people that will view your posts in their timeline and possibly see your website.

While this is true, it should be noted that not your fans will see your site content.

As already explained inside a previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of the followers (only 4 %) will see your status updates.

This number can vary, but what is essential to be aware of now, happens when you’ve 10,000 fans and also you post a new update, it’ll be seen organically with a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social media is a ranking factor, many studies show popular websites on Facebook are more likely to perform better in search, than not very popular websites (additional factors being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you will be believing that creating a lot of Facebook fans is essential for the website and business, let’s see step-by-step how to go from 0 to 10,000 fans.

Note: These are the similar steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans and it continous growing organically.

Step 1: First off – you must have a Facebook business page

It sounds silly for your experienced nevertheless for beginners to social media this may be something totally new: A personal Facebook page differs from an enterprise page.

If you want to have friends on Facebook to express your holiday photos then you need to create a personal page though if you want to have fans and followers for the website or business then you need to create a Facebook business page.

So, step one is to ensure that you produce a Facebook business page and the alternative is to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and of course posting interesting content – this is the most critical optimization tip of.

The expertise of the content posted on your Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it simpler to attract new fans or even more likes from ads even as we will see below.

Step 3: Make the most of your personal Facebook account

I mentioned in the first step above you will want to possess a business page instead of an individual page, but you still need offer an active personal facebook account.

Here is why:

After you post an update on your business page, a good way to improve exposure and likes, is to share that post on your personal page at the same time.

People you’ve as friends on your personal page are more likely to ‘like’ and ‘interact’ using the post shared from your business page and will also increase the engagement factor of the posts.

As an end result, facebook can have your site content to more fans (organically).

So, a good way to improve the volume of folks that view your site content and go beyond the 4% people fan base is to share and promote the post on your personal page.

It is obvious the greater the quantity of friends the greater may be the visibility of the post.

Also, make sure that you invite your existing friends (and brand new ones) to like your Facebook business page. Do this when you acquire a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again facebook marketing 101 but you need to have the Facebook like box on your website for 3 reasons:

#1 – It’s ways to associate your internet site using the Facebook business page. Put simply it is a way to ‘tell’ search engines like google until this can be your official Facebook business page.

#2 – When you’re getting a lot of fans, this is something needs to be proud off and another to show on your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a good way to grow your fan base organically. The future prospect can follow your internet site by clicking such button without needing to go to Facebook.

Hint: For max results, placed the LIKE box above fold (for the sidebar).

Hint 2: You may also popup so on box to new users (by way of example, when they spend A minute with a page, when they scroll as a result of the underside or when they try and leave your page – even if this is effective in terms of getting new likes, you need to be careful to not make it too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed so on box inside a prominent position on the website.

The next natural step is to start sharing content to maintain your fans happy and perhaps have the ability to convert them from fans > web site visitors > customers.

Some simple rules to check out that will increase the user engagement together with your facebook business page:

#1 – Share relevant content: Share content your fans count on seeing inside your page. By way of example, should your web site is about Social media, share content related to social media instead of about sports or some different you might like. Should your users want to read sports news, they know where to find them.

#2 – Don’t forget that they follow your business page to get updates regarding your website (and niche) instead of regarding your social gatherings: In order to get social, then make use of personal Facebook page, your business page is all about your internet site.

#3 – Typically thumb, I personally use my company page to express content from my niche only, basically must share something just isn’t related to my niche, I personally use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. For those who have an advancement to express something like that that might benefit your fans, that can be done but don’t add too much.

Try to post interesting, shareable content that is related to your niche, it sometimes won’t come directly from your internet site. Maintain a balance between promotional and content your followers might choose to read.

Step 6: Share intriguing, notable and high quality content (not simply links)

I made some tests concerning the impact of descriptions when you are performing a Facebook update determined out that Facebook posts with ‘lists’ have more likes than posts with only links. Let me offer you a good example to understand After all.

When you want to share content from your website on Facebook, you try to Facebook status updates and enter in the webpage URL. It looks something like this:

You can share this text without adding any other information. Should your title and images are fantastic, you’re going to get a number of likes with respect to the time you make the post, quantity of fans etc.

If one the opposite hand, you enrich this post by having additional information especially an inventory, then other activities being equal, you happen to be more likely to grow in likes and shares.

For me this will make sense because individuals that visit a title and image in their timeline might not ‘Like It’ mainly because it provides no value in their mind (don’t forget the average user is assigned a huge selection of postings in their timeline every time they login to Facebook).

On the opposite hand whenever you give them valuable, high quality and straightforward to read information (being a list), they’ll click on the LIKE button since they read something helpful without needing to leave their timeline.

Note: This is a known undeniable fact that people have an inclination of LIKING content without reading it so give them reasons to do this; your internet site visits might not increase but the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a look at many of the most popular Facebook pages, you will see that they generally tend to express images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and thus the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to check out your page. A few tricks to consider:

Quality updates – Here is the best incentive it is possible to provide your users. Before posting anything on your page, you should be sure that it offers a superior value on your audience. With this option consistently, you existing followers will share it with their friends and will also attract more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to Just like the page first. There are several tools to do this but are considering when you don’t possess a known brand this many not be so successful.

Content upgrades – If you have your blog, you need to use ask users to LIKE your page to have new version of the post. This requires extra tools but it’s something worth testing.

Step 9: You need to advertise your own content and page

When you create your business page don’t expect that it will magically get thousands of fans. Besides the tips outlined above, you also have in promoting your business page in places apart from Facebook.

A few tricks to take into consideration that worked for my case:

Promote in other social media networks – If you have accounts along with other social media channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to sign up you on Facebook at the same time. Be polite and reveal to them the benefits from doing this.

Promote in Twitter – Besides posting regarding your Facebook page on other social media networks, it is possible to benefit from twitter’s interactive features.

When you get a new twitter follower, send them an individual (personalized) message and ask them to follow you on facebook (your business and personal pages).

This method even though it ‘s time consuming, (I did it manually instead of using any tools) it may produce fantastic results.

Promote inside your newsletter – If you have a newsletter or you communicate with your readers via email, make sure that you ask them to follow your Facebook page.

Do not simply write the FB URL through your signature but Inquire politely to LIKE your business page.

Step 10: Facebook ads is a must

I have saved one of many easiest and many good ways to increase your Facebook fans for last, as it is the only person that it’s not free.

Facebook provides a self-service ad platform which can be used either to increase your fan base (advertise your page), boost your posts, get more leads, increase conversions or perform a quantity of other actions (as shown inside the image above).

The procedure is actually comparatively easy and straightforward. Basically you decide on a page you use, select your ultimate goal (advertise your page), select your audience (based on country, age, other demographics and interests) and then set your day-to-day budget and duration.

The cost per campaign is dependent upon a number of factors. The best way to assess if Facebook ads is a superb treatment for increase your fan base, is to manage a pilot campaign for two days.

Spend $10-$20 dollars every day and run the campaigns for the fixed duration (at the very least weekly). By the end, it is possible to decide if the cost per like is one area you happen to be prepared to purchase.

I had achievement with Facebook ads both for my websites and for client websites and i also run campaigns on a monthly basis (for several days) to enhance my facebook likes.

It needs to be noted by investing in Facebook ads you don’t buy likes but views. Lots of people feel that that which you purchase is Facebook likes in fact you have to pay Facebook to show your ad to more Facebook users.

If what you will be advertising is interesting, then more and more people will hit so on button so spend some time and think about the message you want to display inside your ad plus the image to make use of.

Conclusion

Having a huge quantity of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t important in the initial place, then nobody would care and the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you need to do the required optimizations on your business page (steps 1 and a couple of above), then this simplest way to obtain more followers is to use Facebook ads. Along with some A/B testing you may get to 10,000 fans with no over $1,000 (spread in a duration of months).

Once you need to do everything properly and provided that you do have a great service or product, it is possible to grow your fans to 100,000+ like I did using the Facebook Page of my fitness blog.