Exactly how to really get your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate having a real example the way to get more than 10,000 fans on your Facebook business page.

Facebook may be the king of social support systems exceeding 1.79 billion active users monthly (Updated December 2016). It really is utilized by more than 60% of Internet surfers Worldwide which is an excellent tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you’ll want lots of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is vital.

What may be the importance of having many Facebook fans on your business page?

It indicates popularity – It goes without saying that this quantity of fans reveals how popular an internet site is. A grow business page with 100,000 followers is a lot more popular than the usual page with 1,000 fans this also results in a quantity of other benefits (described below).

It indicates trust – In the event you can’t understand the relationship between Facebook fans and business trust, are thinking about that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a prosperous business, blog or website will need to have lots of Facebook fans. 5 years ago this would not make any difference however in the Modern, social proof is vital.

More fans, more visits – The more fans you have, the more may be the number of individuals that may see your posts of their timeline and perchance visit your website.

While this is, it ought to be noted that not all your fans will dsicover your site content.

As already explained within a previous post, How to improve your Facebook Page Organic Reach, just a small portion of one’s followers (no more than 4 %) will dsicover your status updates.

This number may vary, but what is vital to be aware of now, is that if you have 10,000 fans and also you post a new update, it’ll be seen organically by way of a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social networking is often a ranking factor, numerous studies reveal that popular websites on Facebook may perform better in search, absolutely nothing so well received websites (variables being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you are believing that using a large amount of Facebook fans is vital to your website and business, let’s see step-by-step the way to go from 0 to 10,000 fans.

Note: These are the basic very same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has more than 100K fans and yes it continous to develop organically.

Step 1: First things first – you’ll want a Facebook business page

It may sound silly for the experienced nevertheless for beginners to social networking this might be something new: Your own Facebook page is different from a small business page.

If you would like to have friends on Facebook to talk about your holiday photos you’ll need to create a personal page but if you want fans and followers to your website or business you’ll need to create a Facebook business page.

So, the first step is always to make certain you build a Facebook business page along with the second step is always to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) not to mention posting interesting content – this is actually the most important optimization tip of most.

The expertise of the content posted on your Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it much easier to draw in new fans or maybe more likes from ads even as we will dsicover below.

Step 3: Benefit from your individual Facebook account

I mentioned in the first step above that you need to possess a business page and not a private page, nevertheless, you still need offer an active personal facebook account.

Here means that:

After you post an update on your business page, one way to improve exposure and likes, is always to share that post on your personal page at the same time.

People you have as friends on your personal page may ‘like’ and ‘interact’ with the post shared out of your business page and this will raise the engagement factor of one’s posts.

As an end result, facebook shows your site content to more fans (organically).

So, one way to improve the quantity of people that view your site content and go beyond the 4% person group of followers is always to share and promote the post on your personal page.

It is evident that this greater the quantity of friends greater would be the visibility of the post.

Also, make sure that you invite all your existing friends (and brand new ones) to love your Facebook business page. Do this any time you gain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social media marketing 101 nevertheless, you require the Facebook like box on your website for several reasons:

#1 – It’s a method to associate your website with the Facebook business page. Quite simply this is a way to ‘tell’ engines like google this is your official Facebook business page.

#2 – When you are getting lots of fans, this can be something you ought to be proud off and another to demonstrate for your users (as explained above therefore popularity, trust and social proof).

#3 – It’s the best way to grow your group of followers organically. The future prospect can follow your website by clicking the LIKE button and never have to visit Facebook.

Hint: For max results, placed the LIKE box above fold (for the sidebar).

Hint 2: It’s also possible to popup such box to new users (for instance, as soon as they spend A minute with a page, as soon as they scroll down to the bottom or as soon as they try and leave your page – even if this is useful when it comes to getting new likes, you ought to be careful to not make it too distracting to your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to your personal Facebook page and placed such box within a prominent position on our website.

The next natural step is always to start sharing prepared to maintain your fans happy and maybe find a way to convert them from fans > web site visitors > customers.

Some simple rules to follow along with that may raise the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your particular fans count on seeing in your page. For instance, in case your website is about Social websites, share content linked to social networking and not about sports or another type you might like. Should your users wish to read sports news, they know where to locate them.

#2 – Don’t forget they follow your business page to get updates relating to your website (and niche) and not relating to your social gatherings: If you need to get social, then make use of personal Facebook page, your business page is all about your website.

#3 – Typically thumb, I personally use my offer page to talk about content from my niche only, if I should share something which just isn’t linked to my niche, I personally use my personal page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. For those who have a campaign to talk about or something like that which may benefit your fans, you can do this but don’t go crazy.

Try to post interesting, shareable content which is linked to your niche, evidently this doesn’t come from your website. Have a very balance between promotional and content that your particular followers should read.

Step 6: Share interesting and top quality content (not just links)

I made some tests about the impact of descriptions when performing a Facebook update and discovered out that Facebook posts with ‘lists’ have more likes than posts with links. Permit me to give you one example to understand what I mean.

When you would like to share an article out of your website on Facebook, you go to Facebook status updates and enter the webpage URL. It looks something such as this:

You can share this post without adding any extra information. Should your title and images are great, you will get numerous likes with regards to the time you are making the post, quantity of fans etc.

If one one other hand, you enrich your post by adding more details and particularly an inventory, then other activities being equal, you might be very likely to gain in likes and shares.

For me this will make sense since people that see a title and image of their timeline might not ‘Like It’ mainly because it provides no value in their mind (don’t forget that this average user is assigned numerous postings of their timeline when they login to Facebook).

On one other hand once you provide them with valuable, top quality as well as simple you just read information (as being a list), they’re going to click on the LIKE button given that they read something useful and never have to leave their timeline.

Note: It is a known proven fact that folks have a bent of LIKING an article without reading it so provide them with reasons to do so; your website visits might not increase however the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you take a peek at probably the most popular Facebook pages, you will see that they have an inclination to talk about images, videos, infographics, charts etc, together with their usual text only postings.

This kind of content gets more likes and shares and thus the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that this most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow along with your page. Several tips to consider:

Quality updates – Here is the best incentive you are able to offer users. Before posting anything on your page, you have to ensure that it provides value for your audience. If you do this consistently, you existing followers will share it using friends and this will get more users.

Run a contest – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to Such as the page first. There are numerous tools to do that but are thinking about when you don’t possess a known brand this many ‘t be so successful.

Content upgrades – For those who have your blog, you need to use ask users to adore your page to obtain an new version of one’s post. This involves extra tools however it is something worth testing out.

Step 9: You should promote your own content and page

When you develop your business page don’t expect it will magically get 1000s of fans. Besides the tips outlined above, you also have to advertise your business page in places besides Facebook.

A few tips to take into consideration that helped my case:

Promote in other social networking networks – For those who have accounts with other social networking channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to become listed on your self on Facebook at the same time. Be polite and reveal to them the advantages from doing this.

Promote in Twitter – Besides posting relating to your Facebook page on other social networking networks, you are able to make the most of twitter’s interactive features.

When you get a new twitter follower, send them a personal (personalized) message and get these to follow your self on facebook (both your personal and business pages).

This method though it ‘s time consuming, (Used to do it manually and not using any tools) it may produce fantastic results.

Promote in your newsletter – For those who have a newsletter or if you engage with your readers via email, make sure that you keep these things follow your Facebook page.

Do not just write the FB URL within your signature but ASK them politely to adore your business page.

Step 10: Facebook ads is often a must

I have saved among the easiest and most great ways to enhance your Facebook fans for last, because it is the only one that it’s not free.

Facebook offers a self-service ad platform which can be used either to enhance your group of followers (promote your page), improve your posts, get more leads, increase conversions or perform quantity of other actions (as shown within the image above).

The procedure is pretty simple and easy straightforward. Basically you decide on a page you have, select your goal (promote your page), select your audience (determined by country, age, other demographics and interests) and then set your daily budget and duration.

The cost per campaign is determined by numerous factors. The easiest method to assess if Facebook ads is a superb solution to enhance your group of followers, is always to operate a pilot campaign for 2 days.

Spend $10-$20 dollars daily and run the campaigns to get a fixed duration (no less than weekly). Towards the end, you are able to decide if the price per like is one thing you might be prepared to buy.

I had great results with Facebook ads for both my websites as well as client websites and I run campaigns every month (for several days) to enhance my facebook likes.

It ought to be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals think that whatever you buy is Facebook likes in fact you have to pay Facebook to demonstrate your ad to more Facebook users.

If what you’re advertising is interesting, then more people will hit such button so spend an afternoon and think about the message you would like to display in your ad plus the image to make use of.

Conclusion

Having a big quantity of Facebook fans on your business pages is very important for credibility and social promotion purposes.

If this wasn’t important in the initial place, then nobody would care along with the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you need to do the mandatory optimizations for your business page (steps 1 and a pair of above), then this easiest method to get additional followers is to apply Facebook ads. Along with some A/B testing you will get to 10,000 fans with no more than $1,000 (spread in to a duration of months).

Once you need to do everything properly and so long as you have a great product or service, you are able to grow your fans to 100,000+ like Used to do with the Facebook Page of my fitness blog.