Precisely how to Get Your First 10,000 Fans on Facebook (Example)

The 10 steps below demonstrate which has a real example ways to get greater than 10,000 fans on the Facebook business page.

Facebook may be the king of internet sites with more than 1.79 billion active users each month (Updated December 2016). It can be used by greater than 60% of Internet users Worldwide in fact it is a fantastic tool for promoting services or products, finding new customers or gaining more loyal readers (followers).

To employ this for business purposes, you must have plenty of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is very important.

What may be the significance of having many Facebook fans on the business page?

It indicates popularity – It’s obvious how the number of fans reveals how popular an internet site is. A facebook business page with 100,000 followers is a lot more popular than the usual page with 1,000 fans which creates a number of other benefits (described below).

It indicates trust – Should you can’t understand the relationship between Facebook fans and business trust, consider how the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million through the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a successful business, website needs plenty of Facebook fans. Five Years ago this did not make a difference but in the Modern day, social proof is very important.

More fans, more visits – The harder fans you might have, the more may be the amount of people that will call at your posts of their timeline and perhaps call at your website.

While this is correct, it must be noted that not your entire fans will see your site content.

As already explained inside a previous post, How to improve your Facebook Page Organic Reach, only a small percentage of your followers (only 4 %) will see your status updates.

This number can differ, what is very important to comprehend now, happens when you might have 10,000 fans so you post a whole new update, it’s going to be seen organically by a max of 300-400 people.

It’s beneficial to SEO as well – Although officially The search engines do not admit that social networking is a ranking factor, numerous studies show popular websites on Facebook will perform better in search, these days so popular websites (additional factors being equal).

How to go from 0 to 10,000 Facebook fans

Now that you’re convinced that developing a lots of Facebook fans is very important for your website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: Fundamental essentials similar steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans also it continous growing organically.

Step 1: First things first – you must have a Facebook business page

It sounds silly for the experienced but for beginners to social networking this may be something new: Your own Facebook page is different from a business page.

If you need to have friends on Facebook to express your holiday photos you will want to produce a personal page but if you wish to have fans and followers for your website or business you will want to produce a Facebook business page.

So, the first step is always to make sure that you produce a Facebook business page and also the the second step is always to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) not to mention posting interesting content – here is the most important optimization tip coming from all.

The expertise of the content posted on the Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it easier to draw in new fans or even more likes from ads as we will see below.

Step 3: Take advantage of your own personal Facebook account

I mentioned in step one above you need to have a business page rather than a personal page, however you still need to offer an active personal facebook account.

Here is why:

After you post an update on the business page, one of the ways to improve exposure and likes, is always to share that post on the personal page too.

People you might have as friends on the personal page will ‘like’ and ‘interact’ using the post shared out of your business page as well as increase the engagement factor of your posts.

As an outcome, facebook will show your site content to more fans (organically).

So, one of the ways to improve the quantity of people who view your site content and go past the 4% person following is always to share and promote the post on the personal page.

It is evident how the more number of friends the bigger would be the visibility of the post.

Also, make certain you invite your entire existing friends (and new ones) to adore your Facebook business page. Do this when you gain a new ‘friend’.

Step 4: Add the Facebook Like box on the website

This is again social media marketing 101 however you must have the Facebook like box on the website for 3 reasons:

#1 – It’s ways to associate your website using the Facebook business page. In other words it is a strategy to ‘tell’ search engines this is the official Facebook business page.

#2 – When you invest in plenty of fans, that is something must be proud off the other to demonstrate for your users (as explained above therefore popularity, trust and social proof).

#3 – It’s the best way to expand your following organically. The future prospect can follow your website by clicking such button and never have to go to Facebook.

Hint: For maximum results, set the LIKE box above fold (around the sidebar).

Hint 2: It’s also possible to popup such box to new users (for example, as soon as they spend One minute on the page, as soon as they scroll down to underneath or as soon as they try and leave your page – while this works well when it comes to getting new likes, you ought to be careful to not help it become too distracting for your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to our personal Facebook page and placed such box inside a prominent position on our website.

The next natural step is always to start sharing prepared to keep your fans happy and maybe find a way to convert them from fans > site visitors > customers.

Some simple rules to follow along with that will increase the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your fans anticipate seeing within your page. By way of example, if your website is about Social networking, share content linked to social networking rather than about sports or anything else you could like. In case your users wish to read sports news, they know where to locate them.

#2 – Don’t forget they follow your company page to have updates regarding your website (and niche) rather than regarding your social gatherings: If you wish to get social, then make use of your personal Facebook page, your company page is approximately your website.

#3 – Generally thumb, I take advantage of my business page to express content from my niche only, if I need to share a thing that is not linked to my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on the Facebook page will drive your fans away. For those who have an offer to express something like that that could benefit your fans, you can do so but don’t go crazy.

Try to create interesting, shareable content that is certainly linked to your niche, it sometimes won’t come directly from your website. Maintain a balance between promotional and content that your followers may want to read.

Step 6: Share interesting and high quality content (not just links)

I made some tests in connection with impact of descriptions when performing a Facebook update and located out that Facebook posts with ‘lists’ acquire more likes than posts with only links. Allow me to give you one example to understand what After all.

When you need to share a blog post out of your website on Facebook, you want to Facebook status updates and type in the webpage URL. It looks something like this:

You can share this text without adding any extra information. In case your title and images are great, you will definately get several likes with regards to the time you are making the post, number of fans etc.

If one another hand, you enrich this page with the addition of additional information especially a listing, then other activities being equal, you happen to be more likely to grow in likes and shares.

For me this may cause sense because people that see a title and image of their timeline might not exactly ‘Like It’ mainly because it provides no value in their mind (don’t forget how the average user is given countless postings of their timeline when they login to Facebook).

On another hand once you provide them with valuable, high quality and straightforward to learn information (just like a list), they are going to select the LIKE button given that they read something helpful and never have to leave their timeline.

Note: It is just a known fact that people have an inclination of LIKING a blog post without reading it so provide them with top reasons to do so; your website visits might not exactly increase nevertheless the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you are taking a glance at some of the most popular Facebook pages, you will see that they generally tend to express images, videos, infographics, charts etc, and their usual text only postings.

This kind of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified how the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to follow along with your page. A number of tricks to consider:

Quality updates – This is the best incentive you are able to offer users. Before posting anything on the page, you’ll want to ensure that it provides value for your audience. If you do this consistently, you existing followers will share it using friends as well as have more users.

Run a tournament – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to Just like the page first. There are numerous tools to accomplish this but consider if you don’t have a known brand this many not be so successful.

Content upgrades – If you have your blog, you need to use ask users to enjoy your page to have new version of your post. This involves extra tools but it is something worth checking out.

Step 9: You should promote your own content and page

When you create your company page don’t expect that it’ll magically get a large number of fans. Besides the tips outlined above, you also have to promote your company page in places aside from Facebook.

A few tricks to consider that helped my case:

Promote in other social networking networks – If you have accounts with other social networking channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to sign up yourself Facebook too. Be polite and tell them the rewards from this.

Promote in Twitter – Besides posting regarding your Facebook page on other social networking networks, you are able to reap the benefits of twitter’s interactive features.

When you receive a new twitter follower, send them a personal (personalized) message and get these to follow yourself facebook (your business and personal pages).

This method even though it is time consuming, (I did it manually rather than using any tools) it might produce great results.

Promote within your newsletter – If you have a newsletter or you engage with your readers via email, make certain you keep these things follow your Facebook page.

Do not just write the FB URL within your signature but Inquire politely to enjoy your company page.

Step 10: Facebook ads is a must

I have saved among the easiest and most efficient ways to improve your Facebook fans for last, since it is alone that it’s not free.

Facebook comes with a self-service ad platform used either to improve your following (promote your page), improve your posts, get more leads, increase conversions or execute a number of other actions (as shown inside the image above).

The procedure is actually comparatively easy and straightforward. Basically you end up picking a page you possess, select your goals (promote your page), select your audience (according to country, age, other demographics and interests) and then set your evryday budget and duration.

The cost per campaign depends on several factors. The easiest method to assess if Facebook ads is a great means to fix improve your following, is always to chance a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns for a fixed duration (no less than per week). At the conclusion, you are able to decide if the price per like is one area you happen to be willing to buy.

I had great results with Facebook ads both for my websites as well as client websites and i also run campaigns each month (during their visit) to further improve my facebook likes.

It must be noted by using Facebook ads you don’t buy likes but views. Many people think that whatever you buy is Facebook likes but in reality you spend Facebook to demonstrate your ad to more Facebook users.

If what you really are advertising is interesting, then lots more people will hit such button so invest some time and take into account the message you need to display within your ad as well as the image to utilize.

Conclusion

Having a major number of Facebook fans on the business pages is critical for credibility and social promotion purposes.

If this wasn’t important in the initial place, then nobody would care and also the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you are doing the mandatory optimizations for your business page (steps 1 and a couple of above), then the easiest way to obtain more followers is by using Facebook ads. With a bit of A/B testing you will get to 10,000 fans without greater than $1,000 (spread in to a duration of months).

Once you are doing everything properly and given that there is a great service or product, you are able to expand your fans to 100,000+ like I did using the Facebook Page of my fitness blog.