We (along with the other internet in the past decade) previously spent time convincing you of the significance about acquiring online reviews for the business. So let’s just assume you’re deeply in love with the main advantages of developing a bunch of people tout how awesome happen to be on the web.
With that being said, it’s not safe to assume everyone knows wherever within the wide arena of the web we can point those well wishers after they wish to sing our praises. What i’m saying is, organic beef all be capable of rattle off one or two sites (“Yelp! And you can use them to appear in Google Maps, too?”), but and we don’t exactly possess a laundry set of options at our disposal.
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Take a look at our set of the top product review websites for B2B and B2C companies. Remember that every industry has niche websites, too. As an example, those who work in center industry may wish to perform UrbanSpoon. This blog post won’t get into websites that are specific to a single industry, but it’ll provide website that connect with businesses in any industry.
Review Sites for B2C Companies
1) Amazon Customer Reviews
Amazon was one of the first online stores to allow customers to post reviews of goods in 1995, and it remains the most important helpful information on consumers seeking to make informed purchase decisions. Even when people can and in many cases do get a product elsewhere, if it’s deeply in love with Amazon.com — unless it’s gasoline or drug paraphernalia, that is certainly — then a lot of people will look up its Amazon review before they end up buying.
What’s going to separate your product from one that seems much like it? Those shiny gold stars and good customer reviews. Goods are rated on the five-star rating scale, that’s broken down by percentage of reviews per star, then most helpful customer reviews and many recent customer reviews.
2) Angie’s List
Aimed at U.S.-based service businesses, Angie’s List can be a “higher-end” review site, because users even have to pay for membership. However, you get what you purchase. The reviews, given by using an A-F scale, are normally very well-thought out — few people like going that ranting and raving that’s more common on free review sites. The reviews can’t be anonymous, which will help cut down on fake or misrepresentative reviews, and companies are allowed to answer the reviews posted regarding the subject, too.
It’s free to start a page for the company. When you have yours, encourage your visitors who’re on Angie’s List to depart reviews there — members will be the only ones allowed to undertake it!
3) Choice
Have customers in Australia? Choices a member-funded review website operating out of Australia. Choice independently test products and still provide performance reviews with their members. The bulk of their job involves testing products themselves, creating product comparisons, and writing buying guides. In addition, though, they actually do allow members to rate and discuss specific product models and brands with other Choice members. For those who have customers in Australia, we propose encouraging those people who are on Option to leave reviews there.
4) Trustpilot
Trustpilot can be a fast-growing, community-driven consumer review platform operating out of Denmark, although they’ve expanded away from Europe into 65 countries, including the U.S. The working platform for businesses helps companies from all over the world proactively collect customer reviews. It does not take customers who write both product and seller reviews, keeping it third-party verified.
While they possess a basic version for free (this enables you to develop a profile page and collect customer reviews), their paid versions enable you to create customizable review invitations, share ratings and reviews on social media, and link review data on your internal business systems.
5) TestFreaks
Just like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to enhance them. Another cool addition? Their question and answer feature, which lets prospective customers post questions and receive answers directly from your customer service team.
6) Which?
Which? can be an independent consumer review organization that tests and reviews products then covers them. Unlike Angie’s List, it is the folks at Which? who write the reviews — not the customers can use. They just don’t accept submissions for product testing or survey inclusion, nevertheless they do persuade folks to let them learn about their items and services by emailing [email protected].
Even though this leaves less room that you should influence whether your product or service end up on the site, it is worthwhile to learn about and checking in with this popular site, particularly if have customers within the U.K. Your website has testimonials for anything from dishwashers and tablets to cars and charge cards. They make sure review these products themselves, then write about both their methodologies and results. In addition they take customer surveys of products like the best and worst firms for customer service.
Lots of their content is free, but customers can become members for ?10.75 each month to acquire use of a “Best Buys” and “Don’t Buy” list, the most recent reviews of goods off their test labs, and use of their consumer legal services service.
7) ConsumerReports
A nonprofit organization, ConsumerReports can be an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and purchase all goods that they test. (Fun fact: They buy and test 80 cars a year!) That is about as legitimate because it gets. As such, there isn’t much you’re able to do here “except” let’s say you sell a product, be sure this really is, great.
If nothing else, you might have this excellent website like a lesson in excellent content creation. Per product they review, they feature review criteria, product overviews, a buying guide, and social sharing buttons. Means that quite comprehensive and, well, helpful. Pretty much the true secret to great content, shall we be right?
8) TripAdvisor
Should you be within the travel, hotel, airline, entertainment, or restaurant industries all over the world, you need to look into the reviews about the popular website TripAdvisor. As the largest travel site on earth, they have over 225 million reviews, opinions, and photos taken by travelers. They likewise have some awesome content on the about low airfares, travel guides, rental listings, and advice forums about pretty much every location on earth you might image. A lot of people look there before you make an outing.
The important thing with a successful profile on TripAdvisor is making it as near to the peak of the popularity index as is possible, in order that people seeking information within a specific place view your listing. As outlined by TripAdvisor, the popularity ranking algorithm is based on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt of the advice they offer businesses seeking to grow their ranking:
Quantity: Ask you and your guests to publish reviews, and use our management center tools to remind them when they have a look at. Offering incentives for reviews is up against the rules, though — take a look at our policy to make sure you know what is and isn’t okay.
Quality: Guests who enjoyed first class hospitality as well as a memorable experience are more likely to write positive reviews. Monitor what previous reviewers have written to find out what worked and would not perform best for the property to help you maintain and improve your service.
Recency: Recent reviews factor more strongly on your own popularity rankings and older reviews have less affect a hotel’s ranking as time passes. Once again, encourage guests to publish reviews to keep fresh content rolling in.”
9) Yelp
Yelp can be a free review site that lets consumers rate businesses on the five-star scale. Any company can start a profile on Yelp for free, and users can build their unique free profiles to check a business. You’re free to answer reviewers, too, but we propose having a balanced and polite procedure for any negative reviews you get, as Yelpers are in a reasonably tight-knit community.
Yelp has also are categorized as fire over the past several years for a lot of slightly shady practices, like incentivizing businesses in promoting using them in return for gaming the search latest results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers now examine Yelp reviews overall and with the reviewer’s clout in mind, as an alternative to getting switched off by the business because of one bad listing.
With that being said, it is to your great advantage to get a constant stream of positive online reviews visiting your business’ Yelp account so happy industry is always near the top of your review feed — especially is you’re a location-based business. Yelp profile information contains items like store hours and placement information, so that your profile will usually arrive when people Google your small business.
10) Google My Business
You know those reviews that report up with you search Google for the business? Yeah, those things are saved to their list in a big way.
Google’s Pigeon algorithm update uses distance and placement ranking parameters to provide improved local search results. So, for your business’ site to be properly optimized for search, you need to build verified accounts with local directories — especially Google’s, called Google My Business. Getting reviews, comments, pictures, and so on, especially online, can present you with a boost in search. Only verified local Google+ pages can answer reviews.
An extra? Google Maps pulls that information and the ones reviews into the app, so developing a lots of content in that room is likely to make your small business look more reputable.
11) Yahoo! Local Listings
Just like Google My Business reviews, Yahoo! Local reviews let users post reviews of companies having a five-star rating system.
As outlined by Search Engine Land, Yahoo! still receives about 10% of search results share. So while you might n’t need to speculate time working out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews about the Yahoo! Local Listings sure couldn’t hurt for that 10%.
Review Websites for B2B Companies
12) G2 Crowd
If the business sells software, you need to make sure to possess a presence on G2 Crowd. On a monthly basis, over 300,000 people thinking about buying software look at 37,000+ reading user reviews here to allow them to make better purchasing decisions.
G2 Crowd operates similar to Yelp, but also in a unique niche. Companies are reviewed on the five-star scale, and reviews cover anything from setup and simple people to security and support. Reviewers respond to questions like “What can you like best?”; “What can you dislike?”‘; and “Recommendations to other people considered the merchandise.” Also, you can upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius can be an online review site for software businesses. Reviewers on the spot are authenticated via LinkedIn to be sure they’re users (even though the reviews themselves may still be anonymous), allowing users to find out what their LinkedIn connections say about particular programs on TrustRadius. This adds a layer of trust for a person reading the site.
You should use the site to browse reviews of human companies, or compare two companies side-by-side that compares their five-star ratings, screenshots of the products, pricing details, and user comments from reviewers.
In addition to their company reviews, they’ve come up with a whole bunch of buyer guides for categories including talent store, business intelligence software, core HR software, social media, and A/B testing to help people find the proper product for them depending on hundreds of reviews and user ratings.
14) Salesforce AppExchange
Come with an app about the Salesforce AppExchange? You’ll wish to keep track of your app’s ratings and reviews there. Testamonials are using a five-star rating system, each app has reviews listed with more helpful positive review and many helpful negative reviews first, then all reviews, that users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access thousands of reviews and find out the quantity of downloads with just a number of clicks.
For Online Reviews Both B2B & B2C
15) Better Business Bureau
A nonprofit site, better Business Bureau (BBB) evaluates all types of businesses against a couple of best practices for the way businesses should treat the public. They just don’t directly recommend or endorse any businesses, products, or services; his or her provide the public with the information about their internet site about businesses, and when they’ve met the BBB’s accreditation standards. They are going to also review both accredited and non-accredited businesses.
A business’ profile listing about the BBB contains general overview information, just like a short company bio along with the company’s accreditation status, a history of any complaints made concerning the business and whether were resolved, customer reviews, along with the BBB’s A – F rating of the business.
16) Glassdoor
Glassdoor can be an employee review site that assists anyone — from prospective employees to prospective customers to investors — experience an idea of such a firm is really like from the inside of. To put it differently, it may help look at the more qualitative factors of products like valuation.
Employees can share how it’s like to interview and act on their companies, along with the site shows visitors which companies are rated highest by their workers. Many employers utilize it to construct their employment brand to allow them to target and recruit candidates, but you may also utilize the reviews to share with you ideas internally for improvement among your management team.
Creating a manager account is free of charge, and it’s easy to track and answer reviews. As an example, you can build alerts which means you experience an email when a new review is posted to help you acknowledge and answer each.
Other Places for Customer feedback
Online reviews also exist on websites that aren’t necessarily built just to publish online reviews. Some businesses use their social presence and site to encourage online reviews … and several brands just buy them unsolicited, for better or for worse.
Here are several websites that, if you opt to (please, opt to) functions as additional hubs for online reviews. And perhaps they are awesome, because they have enormous reach, plus you’ve got some — or even entire — control of these properties.
17) Facebook Ratings & Reviews
Did you know there is a position on Facebook for fans to depart ratings and reviews of your business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems about the left-hand side of your Facebook Page, and you can’t move or take it off just like you can the rest of your Page.
Anyone logged into Facebook can post a rating or review of a business. All they should do is navigate to the Reviews area of your Page, go through the grey stars to select a rating, then write an optional review. They’re able to make that review public, visible to friends, or visible just to them.
18) Twitter
The ridiculously fast-paced nature of Twitter makes it look like a weird spot to attempt to accumulate reviews. But while users may not always seek out reviews entirely on Twitter (until you started some form of review hashtag, perhaps), tweets are still indexed in search results. Which means a user’s tweet, whether complimentary or less-than, could pop-up within the SERPs when someone’s seeking reviews on your own business.
Not just that — there’s things you can actively employ the positive tweets coming towards you. As an example, we tested the element of social proof on conversions at HubSpot, attaching three tweets that gave positive reviews by using an ebook i was promoting back then. Do you know what happened? The CTA with the three tweets converted superior to the CTA with no tweets. In the event you will “Favorite” tweets that may function as positive reviews down the road, it’ll be simpler to find them when you need to use them with your marketing.
19) Your Own Website
Finally, normally the one place in places you have total and utter control: your web site. It is really an great spot to publicize reviews you get (perhaps embed among those tweets you favorited?) You might make a piece of your website dedicated just to reviews and testimonials, and in many cases include a form so happy customers can submit their unsolicited reviews. But when you’re actively campaigning for positive online reviews and you encounter happy customers who want to add a good review along with have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to experience a position on your web site to write their kind words. Consider adding testimonials to landing pages and product pages, too.
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