I believed about scripting this post on band promotion since i be familiar with new bands and struggling musicians wishing they got more paying gigs. Getting a paying gig is a useful one, I mean… you spend time and effort, energy as well as cash on getting your act together.. rehearsing, visiting rehearsals and gigs (gas could be a pain in case you travel by car), buying your gear, etc. But getting money gigs for brand spanking new acts can be very difficult.
As i believe it is great to obtain paid, I do not mean to express think about a band as a business. Things i am saying is, it would be practical to a minimum of have your costs covered.
Naturally, that would depend on both you and your logic behind why you are in a band to start with.
Some bands want to play; love to play; feel that playing and getting their music out there is the greatest compensation there is certainly… as well as the return with their acquisition of effort, time and cash is opportunity to get out of bed there and PLAY. There are also other individuals who work towards a long-term goal like building their own following and getting their music across for them.
Why you’re doing so, basically sums up.
But, in case you planned to get paying gigs, below are a few actions.
1. Work with Your products or services
Once in a while I come across a client who struggles with promoting their products or services, and place in a lot of effort only to get minimal results. The primary reason is, they haven’t managed to accurately develop, define and refine their product, and that’s why aggressively promoting something mediocre will invariably yield mediocre results.
So what exactly is your product or service? The group, plus your music. The key real question is how would you set yourself apart from the rest. The facts you accomplish is exclusive, or the gender chart that can be done much better than all the others?
“What do you want people to remember and Just like you for?”
2. Define Your Music/Repertoire
Repertoire defines which kind of band you might be. It also defines who your audience is. I really believe writing and recording original materials are great because with your own personal music you create an asset that others will not have. It can be that final amount of a collaborative creative effort that market your music BUT, won’t guarantee success, since to your band being successfully with regard to your own music, you’d probably first have to attract a crowd that gets to know and appreciate it.
On the same note, like a cover band does not necessarily mean you can’t get paying gigs. There are plenty of cover bands that get paid well for small bar gigs or perhaps major events.
What it is dependant on could be the novelty of the band, plus your draw. Novelty is something about you that folks would want to come see; plus your draw could be the size the bunch you can gather your gigs.
3. Market Yourself
You would need to sell yourself to individuals who you think would thank you for your band along with what you are offering. There are basically two kinds of people you want to market to; you’ll find those who you would like visiting your gigs and appreciating your own music, as well as the those people who are capable of hire you for gigs.
This could sometimes be the classic “the chicken or egg scenario”, in places you actually expand your audience and have more exposure by being playing more gigs, but to obtain additional gigs you got to obtain invited or hired by individuals who’ve a hand in making gigs happen.
Nevertheless it doesn’t have to be complicated. You just need to do both simultaneously.
Networking is vital. The more people you can meet, the harder contacts you establish, the closer you can your goals.
4. Management / Representation
You ‘must’ have a manager. A specialist figure who you trust and trust to get results for nothing less than the success and well-being of the band.
A supervisor must be a tenacious businessman. He is a negotiator, understands marketing, and most importantly he believes in the product he is entrusted with. His main goal is usually to sustain and develop further the product he manages.
Having a manager might have many perks, the other of what I see managers doing that bands that manage themselves cannot, is be objective. The manager sees something which individual members in the band usually do not see, this is also true when some members of the group develop egos that cloud their judgment. Members tend to get tunnel vision and may also not respond well along with other people’s opinions that may not be flattering, a manager knows if criticisms are valid and take these not emotionally but objectively.
A supervisor is both affiliated with the audience and outsider; a part because he in concert with the audience to attain their dreams. He is an outsider that can make rational decisions as well as be critical of the group if it fails to get results what their audience expects.
Musicians can sometimes be essentially the most stubborn of men and women, as well as the least receptive to criticism, along with a trusted opinion from an authority figure might help the group try to better the product. Do not forget that the manager is most importantly a business person, and that he runs the group which is “profitable”… the simpler to market a band, the harder money it can make, the harder money the manager makes also.
Managers should also be very aggressive and persistent, a friend of mine (a manager for the huge act) once explained a story about how precisely she approached bar after bar only to get denied each and every time and was given all kinds of reasons and excuses. She never threw in the towel, and did not give up her band… today that band is often a major recording artist… and to remain big for a long time now.
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