Posters have been an integral part of everyday activity from the time the printing industry solved the best way to mass-produce coloured prints while on an industrial scale. The mid-19th century saw massive advancements in printing technology, meaning that poster printing became extensively utilized for sets from promotion, advertising, and art.
With the creation of online marketing and advertising, some say that printed marketing has become obsolete. But, paper market is still going strong. On this page, NPS blogs about the main reasons why you might choose poster printing.
Targeted advertising
Posters can be found in numerous sizes, meaning they could be put into multiple different locations. Poster printing enables you to target an email specifically to the people who will walk past and discover it.
Whether you’re putting your posters inside a shop window or tacking them to lampposts – poster printing is a good targeted marketing device that will ensure your message is heard through the highest amount of people possible.
Cost-effective
In comparison to other types of printed ads, poster printing is fairly affordable – try to cost-effective. Consider the cost-per-impression of an online ad – most impressions are created on people already trying to find relevant keywords.
With poster printing, each poster occupies a physical location, meaning it could be seen by not simply your target market but in addition other folks walking by. The reason being people don’t elect to take a look at poster advertising – it’s there, it’s in their face, and they’ll see clearly without even noticing they may be!
Posters may be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, and that means you acquire the best poster printing experience tailored for your brief.
They work!
Over 50% of millennials (those aged 22-38) look closely at print ads. And, a newly released survey by Outdoor Media Centre discovered that 92% of buyers said they’d seen outdoor poster advertising in the 30 minutes before they purchased something, with 82% saying they’d impulse purchased on that same day.
Think about it – how frequently perhaps you have seen a “SALE” poster inside a shop window and felt tempted to play for any look? Choosing poster printing over banner printing or flyer printing means you can place your core message at eye level somewhere where it’s sure to make an impact.
Versatility
Poster printing doesn’t need to be bland. Posters are amazingly versatile and give plenty of benefits, including:
A massive selection of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
To learn more about poster printer explore this site