Underway now, ‘Splash to Win’ gives consumers the opportunity to win a huge number of fantastic summer prizes including Yvolution scooters, drones and games consoles. There are more than 120,000 prizes offered, including the grand prize – a brand new car, and also the runner up prize, a household holiday for four. Official ‘Splash To Win’ game tokens are inside every specially marked Bunch O Balloons™ pack. Consumers soak the token in water to show the code underneath, look at the Bunch O Balloons web site to type in the code to view what they’ve got won.
The entry mechanic that will require people to physically wet the token to ‘Unleash Summer’ offers to deliver huge engagement with all the promotion already making waves in Europe and Australasia with partners reporting strong sales and high levels visitors to the promotional website.
Based on TVCs, social media marketing, influencer engagement, in-store branding and POS, retailer support and a dedicated website, ZURU will certainly unleash summer using this engaging campaign running throughout Spring/Summer 2019.
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ZURU can be a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is amongst the fastest growing toy companies on earth and is also recognized for their agility, creativity and new-age manufacturing techniques. The business that began in New Zealand, now employs more than 5,000 staff across 18 offices and distributes to many major retailers in over 120 countries. ZURU has delighted millions of families across the world with brands including Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ and also through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong persistence for the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and New Zealand. ZURU continually pave new methods for kids to experience and concentrates on reimagining what this seems like everyday.
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