Underway now, ‘Splash to Win’ gives consumers the opportunity win 1000s of fantastic summer prizes including Yvolution scooters, drones and consoles. There are more than 120,000 prizes shared, such as the grand prize – a brand new car, along with the runner up prize, a family group holiday for four. Official ‘Splash To Win’ game tokens are inside every specially marked Bunch O Balloons™ pack. Consumers soak the token in water to show the code underneath, visit the Bunch O Balloons web site to enter in the code to find out what they’ve got won.
The unique entry mechanic that will require visitors to physically wet the token to ‘Unleash Summer’ promises to deliver huge engagement with all the promotion already making waves in Europe and Australasia with partners reporting strong sales as well as levels traffic to the promotional website.
Based on TVCs, social networking, influencer engagement, in-store branding and POS, retailer support and a dedicated website, ZURU will certainly unleash summer with this engaging campaign running throughout Spring/Summer 2019.
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ZURU is often a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is recognized for their agility, creativity and new-age manufacturing techniques. The business that began in New Zealand, now employs greater than 5,000 staff across 18 offices and distributes to most major retailers in over 120 countries. ZURU has delighted numerous families all over the world with brands for example Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ in addition to through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. Using a strong dedication to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and Nz. ZURU continually pave new methods for kids to experience and is targeted on reimagining what this appears to be everyday.
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