(October 30, Shanghai) Asia’s leading independent e-cigarette brand RELX presented its latest product, a Bluetooth-enabled intelligent e-cigarette called the RELX i, with the International e-Cigarette Industry Expo (IECIE) in Shanghai.
The IECIE is arguably the world’s largest e-cigarette exhibition that sees participation from over 1,000 companies from your home and abroad.
The RELX i, RELX Technology’s latest manufacturer product line launched in August 2019, could be the first-ever intelligent e-cigarette within the Chinese market. The unit connects using a companion app that tracks key usage data and consumption patterns, giving users richer clues about the habits of rats and permitting them to make change in lifestyle per their individual goals.
The company is intending on launching the product in select global markets by the end of the year.
In the exhibition, RELX’s ‘PodBot’ drew much attention from the crowd, which customized e-liquid flavors for curious participants and promptly filled their desired formulations into empty RELXPods in a few minutes.
The company is well known for the product innovation, finding ways of common industry problems like pod leaks, life cycle of battery, vapor quality, and other hardware use issues. Up to now, the company has filed over 170 invention patents. RELX products utilize FEELM Inside ceramic atomizers that render richer and more satisfying vapor.
“What makes us completely different from other brands is that we invest a lot for making details perfect,” said Kate Wang, CEO of RELX Technology.
Its flagship product, the RELX Alpha, and also the new RELX i both carry its SmartPace vibrate feedback feature that notifies users when they’ve vaped more than 15 times within ten mins, a testament to the company’s persistence for giving customers an even more responsible method to vape.
“RELX Technology has always placed social responsibility, consumer experience, and product quality above the rest,” said Jiang Long, co-founder of RELX Technology. “Our relentless search for excellence and emphasis on R&D allows us dig deep into what consumers need, and build products that truly bring the longer term to the present.”
In accordance with market consultancy Euromonitor, RELX Technology holds over 44% with the China market by the first half 2019. In accordance with RELX Technology, its share of the market in China has exceeded 60 percent by the end of this August.
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