What business should a mega-brand like McDonald’s enter into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds could be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and cost through holding an original position that draws adults and kids alike.
The McD’ Coffee Shops will be ideal in experiencing the coffee cultures that are growing throughout the globe. These coffee cultures dominated by Starbucks and private cafes attract people that pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because they consumers have an overabundance in-store time to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people check out coffee shops as time-killers enroute on the cinema, take-away, or going back to work. These are searching for a short-term experience that is fast with excellent service in a fair price.
McD Fast food restaurants can be separate entities from your fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics and the technique infamous ‘M’ logo enables for immediate recognition, credibility and belief within the startup company. However for further differentiation in the fast-food image, the famous ‘red’ theme will be replaced by the ‘grey/black’ colours that are sometimes utilized in certain countries. Also introducing more comfortable seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience cafes; so students are not entirely excluded from this adult experience.
McDonalds is recognized for being open until late as well as their Cafes would thus meet the huge consumer demand from club/bar goers and tourists that could subscribe to a brand name which allows these phones enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, in addition to their more affordable prices in comparison to Starbucks etc would permeate countries where coffee houses are considered a premium/luxury. Starbucks offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they are able access the same knowledge about affordable prices, better and faster service.
This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the idea and loyalty to the brand.
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