McDonalds and Brand name Growth – Where Next?

What business should a mega-brand like McDonald’s go into next?

Launch McDonalds Coffee houses!

This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds will be the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and expense and by holding a unique position that attracts regardless of how alike.

The McD’ Coffee houses would be ideal in utilizing the coffee cultures which are rapidly expanding through the entire globe. These coffee cultures dominated by Starbucks and private cafes attract people that pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities because these consumers have an overabundance of in-store time for you to be exposed to (McDonalds) communications and promotions.

Significantly, nowadays people check out cafes as time-killers en route for the cinema, take-away, or going back to work. These are hunting for a short-term experience which is fast with excellent service in a fair price.

McD Coffee houses can be separate entities from your fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics along with the use of the infamous ‘M’ logo allows for fast recognition, credibility and belief within the start-up. But also for further differentiation from your fast-food image, the famous ‘red’ theme would be substituted with the ‘grey/black’ colours that are sometimes employed in certain countries. Also introducing more comfortable seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience coffee houses; so children are not entirely excluded using this adult experience.

McDonalds is acknowledged for being open until late as well as their Fast food restaurants would thus satisfy the huge consumer demand from club/bar goers and tourists that would take up a brand that allows the crooks to enjoy their coffee experience when they desire.

McDonalds’ vast global reach and prime locations allow for instant worldwide saturation, in addition to their more affordable prices compared to Starbucks etc would permeate countries where fast food restaurants are thought a premium/luxury. Starbucks offer expertise and tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they possibly can access the same exposure to less expensive costs, better and faster service.

This venture include a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty on the brand.

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