A preferred mode of advertising tool, SMS marketing enables easy communication together with the consumers. Which has a single message getting used to arrive at in the market to the complete usage, it is economical as well as saves time.
A rapidly growing sector, SMS marketing has emerged as an advertising tool with huge potential. Short messages of 140-160 characters in total, SMS enables messages being delivered to a lot of receivers within a few moments. It’s this extent and ease of reach of the application rendering it an effective tool for marketing and marketing of products.
Getting adopted by a growing number of business houses as a preferred mode of marketing tool, SMS marketing has lots of advantages as well as disadvantages.
Advantages
Simple Reach: Also called mobile marketing, through this application, marketers are able to use one particular message to convey on their entire client base. Rather than contacting each customer personally as with telemarketing, in mobile marketing through bulk messaging, a promotional message may be provided to several consumers at one time.
Personal Communication: SMS has become the most widely used mode of communication today generally folks using it to communicate with our friends, family and acquaintances. Unlike a contact or possibly a newsletter, nearly every message that is sent on a cellular phone is normally read through the user. Being an extremely personal mode of communication, you can begin a direct connection with the consumer, building around the relationship.
Economical Nature: As an alternative to spending millions on multiple advertising campaigns, an individual message can be used to contact all consumers, thereby drastically lowering marketing costs. With SMS prices dropping, through bulk messaging 1000s of texting can be sent from suppliers.
Time Saving: A moment mode of communication, marketers can contact their customers if he or she want. As most mobile phone users maintain their phones with them at all times, through quick messaging time sensitive messages might be sent and responses may also be tracked.
Disadvantages
Spam messages: Bombarding cellular phone users with repeated advertising messages does more harm than good. These frequent spam messages annoy, irritate and frustrate users who develop a negative attitude on the firms that are sending the messages which affects their manufacturer adversely.
Cost to recipient: Nearly your usual kind of messaging, for SMS marketing cell phone networks charge the sender along with the receiver with the messages. These extra charges often irritate the receivers and make a negative image of the company house sending the messages.
Limitations of Messages: With messages being tied to 140-160 characters, it will become challenging to create an effective message within such short word limit. Moreover, more information by means of hyperlinks may not often be received properly from the user’s phone.
While there are a few disadvantages, yet its extent of reach and price effectiveness, make SMS Marketing a lucrative option being a marketing tool.
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