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Merchant card account is often a contract between a business plus a bank or a financial institution. This contract ensures that the bank accepts payments for the products or services with respect to the organization. These Merchant acquiring banks ensures that a merchant or company can accept payment from international customers to the products they deliver. Thus merchant credit card accounts form a vital part of any E-commerce business.
There’s 2 varieties of merchant accounts. First is the normal account, the place that the merchant can directly access the card and be sure that it’s a legitimate customer, thereby the chance involved is minimal. The second sort of merchant account demands the accounts where it’s not simple to visually testify the client. These kind of accounts include adult entertainment merchants, online tobacco merchants, replica merchants, gambling online merchants, pre-paid calling merchants, VOIP merchants, multilevel marketing merchants, or any transaction that can take place with the customer physically not present. Thereby, the potential for fraud activity is much greater using this type of business which leads to classifying these types of accounts as “high risk” ones. Naturally, extremely high risk merchant accounts present the potential risk of the dreaded charge backs for the banks in question. It has been proved by various researches that these high risk processing transactions are more vulnerable to fraudulent transactions.
These factors considerably lessen the quantity of banks willing to take up higher than normal risk processing accounts. These adversely impact the applying company in configuring payment processing accounts. They frequently discover a situation the place that the banks generally decline their application, or impose high restrictions about the account transactions which virtually causes it to be impossible to conduct normal business. Even if a merchant has generated a payment processing account having a bank, they can don’t be sure that their bond together with the bank is safe. The financial institution might revise their underwriting criteria anytime, and suddenly merchants are facing an issue the place that the payment processes adversely affect their business.
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