Methods of operating within the retail food sector will almost always be changing. This is especially valid inside the supermarket space. Today’s informed individuals are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served in addition to these first-rate products.
More grocery items are being purchased at non-traditional food retailers. Such as Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional food markets – chains and independents – addressing the dual problems with freshness and convenience? Are mainly ways they’re working to grow sales through serving their customers better:
1. Locally sourced products. It’s really a considering that products sourced locally will likely be on supermarket shelves along with supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive a common food products fresher.
Furthermore, today’s savvy consumers would like to know in which their foods are received from. This enables them to easily and quickly trace their products origins whenever they experience any difficulties with them. Hence, locally sourced may be the new concept, which food retailers are stored on board with to meet customer demands.
2. More specialized departments. Fresh products in grocery stores are coming increasingly from very specialized departments. Such as artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and create departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are providing breads along with other goods with unbleached flour and healthy whole grain products. Specialized departments centering on all-natural merchandise is moving away from products containing MSG. Moreover, they’re catering to consumers’ wishes for low-sodium, low or no sugar, as well as gluten-free products.
3. Clean food. Customers are demanding ‘cleaner’ food. Therefore products with limited ingredients. Nonetheless, these limited ingredients has to be first-rate, without additives and preservatives. Consumers want to understand how their fruits and vegetables are grown and processed. They wish to know perhaps the meat they’re buying is grain or grass-fed and whether or not it contains antibiotics or chemicals. Supermarkets are increasingly stocking food items that meet consumers’ needs in these areas.
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