Strategies to operating in the retail food sector will always be changing. This is also true within the supermarket space. Today’s informed consumers are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served as well as these first-rate products.
More grocery merchandise is being bought at non-traditional food retailers. Included in this are Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional food markets – chains and independents – addressing the twin issues of freshness and convenience? Are mainly ways they’re working to grow sales through serving the clientele better:
1. Locally sourced products. It’s actually a given that products sourced locally is going to be on supermarket shelves as well as in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their best food products fresher.
Furthermore, today’s savvy consumers would like to know wherever their foods are via. This gives these phones quickly and easily trace their products origins as long as they experience any difficulty with them. Hence, locally sourced will be the new concept, which food retailers are stored on board with to satisfy customer demands.
2. More specialized departments. Fresh products in food markets are coming increasingly from very specialized departments. These include artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and convey departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are providing breads as well as other goods with unbleached flour and healthy grain. Specialized departments concentrating on all-natural merchandise is getting off products containing MSG. Moreover, they’re serving consumers’ wishes for low-sodium, low or no sugar, and in addition gluten-free products.
3. Clean food. Company is demanding ‘cleaner’ food. This means products with limited ingredients. Nonetheless, these limited ingredients must be first-rate, without preservatives and additives. Consumers wish to know how their vegatables and fruits are grown and processed. They would like to know whether the meat they are buying is grain or grass-fed and whether it contains antibiotics or chemicals. Supermarkets are increasingly stocking food items that meet consumers’ needs in these areas.
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