Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this particular venture, and he’s hoping the organization he’s launched with a Kickstarter campaign could be the next Toms.
“They add this type of pop of color, which they just they make you happy.”
Ahmed is talking about the sneakers being created by his new company Naraam, a NJ-area startup being run – yes – from a garage. It’s a business focused on making shoes, and doing good.
Much like another well-known shoe company:
“My inspiration can also be Toms,” said Ahmed.
But his initial inspiration originated from home.
“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and that i came across these beautiful colored sandals in the local market,” he admits that.
he brought a number of the shoes to NJ, had his girlfriend wear them and this happened:
“Everywhere she went she received plenty of compliments around the shoes.”
The shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”
Ahmed’ friends all wanted moobs – but there is an issue with simply importing them. The artisans making these shoes only made Three or four dollars per day, hardly enough to fulfill their basic needs, significantly less support a family group.
“The effort installed behind these shoes is merely significant. They were definitely very underpaid for his or her crafts and skills and that we wished to change that.” Ahmed said.
So in February this coming year, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in less than 30 hours, 62 thousand dollars in every.
Those funds goes to paying Naraam artisans above market value for his or her intricate work. Also…
“We are doing profit sharing together, and we are also providing them medical benefits,” explained Ahmed.
Naraam footwear is also fun.
No two pairs are alike, and there’s no right or left.
Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.
Soon you could be seeing these colorful Black flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion can make the world a brighter location for everyone.
“I think it brings two cultures together. It gets people together this way.”
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