From what consumers elect to buy which brand will not buy which brand perspective
1. IKEA has sixty or seventy many years of history, complete range, one-stop shopping, branding, and marketing have done well, which can be China’s many emerging home brands, or continues to be established to get a decade or two, in the factory The company companies don’t match the law. Like two hundred meters with the track, a person has run out of 50 meters or 100 meters, how would you chase?
2. Many Chinese home brands just give attention to a vertical category, such as bedding, bathroom, best office chair, bedding, IKEA can give a complete set
3. Don’t take home this kind of home hypermarket and IKEA. All goods sold in IKEA stores are their very own, its pursuit to make the shopping experience better, people can not help but buy things. However, china home Mall for example Red Star Macalline is still playing the role of channel business, home brands to the store to rent/buy a location, store revenue will be the main channel, not selling home money, not really much chance to experience Increase up, the sale of goods inside the store style won’t be too uniform.
4. Cost, the IKEA bought all know the cost of his home, in the brand was considered cheaper. This is due to the founder’s concept of cost control. IKEA product development in the designer in the designer has set the purchase price, contemplating getting the optimal solution within this budget range, comes from the purchase price to design the development of thinking, and several Chinese home brand remains first made One thing, and factory also discussed the proof the initial expense of the sample, then prices are from design to cost the alternative from the development thinking. Two kinds of four ways won’t be the same. IKEA also through the flat packaging to manage the logistics costs from the ancestral-level players.
5.35 years of age. As we grow old, the pursuit of home quality may well be more compared to the price, time is probably not the widely used IKEA.
The following is the emphasis from the outlook during the emblem itself: China’s traditional home brands do not look good (though some good quality), a critical reason is that these brand managers are the previous generation of businessmen.
Their traditional thinking is the consumer needs regardless of what industry reflects. Make a product out, throwing money in the channel, pushing tough to sell. Consequently the products aren’t the first person to meet the requirements of young adults, and secondly, we have been in your own home stores, such as the Red Star Macalline and also home, usually do not see a lot of shiny products, a lot of the things people did not What things to buy impulsively.
Actually, since 2010, China has produced a lot of excellent home brands. Is essentially focused on furniture foundries. Their entrepreneurs are younger generation, use a study abroad or have work experience, some have their own high aesthetic, but also within the design industry experience or resources inside the design industry, you can make a good product look, But also view the significance of doing the company rather than just channels. Quite simply, within the product value and brand promotion, they aren’t bad. But additional problems why these young entrepreneurs face is they fight to find the best and stable logistics.
As a big manufacturing country, China has strong furniture and residential manufacturing capabilities. But can produce good product manufacturers, a lot of them would be the large list of foreign brands, the latter’s foundry. In order to make a look superiority both home brands, not only look nice but additionally have to offer the excellence of the quantity of factories. However, these good factories are concerned concerning the cooperation with the emerging Chinese home brands.
There are no flexible supply chain capabilities. The so-called flexible supply chain refers to the small batch, multi-frequency output of products. This is also true of huge orders for small orders. Unless the factory has strong data management capabilities, it is not easy to satisfy the procurement and inventory challenges related to small quantities and multi-frequency orders, nor is it prepared to accept such orders.
Do not trust. On the one hand, the large factories don’t always trust chinese people brands. This is not for young brands, but the Chinese brands may unspoken rules a lot of, several things are not inside the contract to discuss visiting the wine table to discuss the passage of time, the industry is performing bad, large factories also do not want to handle china brand. However will be the young entrepreneurs don’t trust, think young people don’t realize anything. This can be quite simple to understand, the factory folks have been in the standard industry for decades, is quite pragmatic. Young brands discuss the development, trend and so on they just don’t comprehend the topic.
The two groups aren’t inside the same language system, and also when they are willing to work together, it is not easy to acquire together. Despite every one of the above problems, I will be very optimistic in regards to the emerging home brands in China. I got myself a whole lot myself, I think they may be beautiful and practical. If the brand managers can know more about the manufacturing side, the traditional factory operators also would rather work with an open attitude to manage the new brand in China (this desire to achieve, may need to control from your hands of these parents, the second generation plant ), Chinese brands will be getting better.
Can not say just how much domestic furniture and international poor this kind of macro issue. Only discuss the IKEA and also the question asked the custom furniture, are sheet metal furniture.
Greater than a decade ago, sheet metal processing technologies are not mature, many brands vary in quality, bad quality manufacturers can’t guarantee the quality of items, formaldehyde will probably be exceeded, in this environment, IKEA strict standards, furniture style is simple, easy to assemble, is Many people’s first choice.
Recently, the whole board industry technology upgrade, over a many Dieffenbach large continuous press, improve the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from the production to lessen the content of formaldehyde, for example Kang-plate popular this year, are utilized in the production process have the freedom of formaldehyde and will not produce formaldehyde adhesives, greatly lowering the formaldehyde content of the plate. It may be said that the actual big domestic board, in the press plate to the manufacturing tactic to the adhesive, can meet or exceed international brand standards.
Although both of them are plate-type furniture, the way to go is totally different and is one of the two skill trees which can be rooted diversely of doing business. The biggest distinction between the 2, IKEA is prefabricated finished sheet metal furniture. Customization can be adjusted in line with the sized the favourite color.
Simply put, IKEA furniture size can’t be changed, your home can put, cannot put their own way; and custom furniture is tailor-made, the scale may be big or small. Customized and prefabricated finished goods are two very different approaches that are different in focus and direction of operation.
It would have been a sensible choice now for you to decide on the maker to customize your own personal furniture now.
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