From what consumers elect to buy which brand will not buy which brand point of view
1. IKEA has sixty or seventy many years of history, complete range, one-stop shopping, branding, and marketing did well, that is China’s many emerging home brands, or has been established to get a decade or two, from the factory The company companies usually do not match the law. Like two hundred meters of the track, one has use up all your 50 meters or 100 meters, how would you chase?
2. Many Chinese home brands just concentrate on a vertical category, such as bedding, bathroom, sofas online, bedding, IKEA can provide an entire set
3. Don’t take home this type of home hypermarket and IKEA. All goods bought from IKEA stores are their own, its mission for result in the shopping experience better, people can’t help but shop. However, china home Mall for example Red Star Macalline continues to be playing the role of channel business, home brands to the store to rent/buy a spot, store revenue may be the main channel, not selling home money, not really much power to experience Increase up, the sale of products inside the store style will never be too uniform.
4. Cost, the IKEA bought truly realize the buying price of his home, in the brand was considered cheaper. This comes from the founder’s notion of cost control. IKEA product in the designer in the designer has set the purchase price, contemplating ways to get the perfect solution in this budget range, comes from the purchase price to style the creation of thinking, and several Chinese home brand remains first made A very important factor, and factory also discussed the evidence of the initial expense of the sample, and then prices are from design to price the alternative with the development thinking. Two kinds of four ways are not the same. IKEA also from the flat packaging to regulate the logistics costs of the ancestral-level players.
5.35 years old. With age, the search for home quality could be more compared to the price, the time is probably not the favorite IKEA.
We have found the emphasis from the outlook during the emblem itself: China’s traditional home brands usually do not look nice (though the right quality), an essential reason is the fact that these brand managers would be the previous generation of businessmen.
Their traditional thinking is the consumer needs regardless of what the marketplace reflects. Produce a product out, throwing money in the channel, pushing tough to sell. As a result these items are no longer the first person to meet the needs of young adults, and secondly, we’re at home stores, such as the Red Star Macalline and also home, do not see way too many shiny products, a lot of the things people did not What to buy impulsively.
In fact, since 2010, China has produced a lot of excellent home brands. Is basically focused on furniture foundries. Their entrepreneurs are young people, possess a study abroad and have expertise, some have their own high aesthetic, but additionally in the design industry experience or resources in the design industry, you possibly can make an excellent product look, But also comprehend the importance of doing the company as opposed to just channels. Quite simply, inside the product value and brand promotion, they aren’t bad. But additional problems these young entrepreneurs face is they fight to find a very good and stable logistics.
Like a big manufacturing country, China has strong furniture and residential manufacturing capabilities. But can produce good product manufacturers, most of them are the large list of foreign brands, the latter’s foundry. In order to create a look superiority both home brands, not just look good but in addition have to support the excellence of the quantity of factories. However, these good factories are concerned about the cooperation using the emerging Chinese home brands.
There aren’t any flexible supply chain capabilities. The so-called flexible supply chain means the small batch, multi-frequency output of products. This is also true of enormous orders for small orders. Unless the factory has strong data management capabilities, it is difficult to meet the procurement and inventory challenges connected with small quantities and multi-frequency orders, nor is it willing to accept such orders.
Usually do not trust. On the other hand, the important factories don’t always trust china brands. This isn’t for young brands, however the Chinese brands may unspoken rules an excessive amount of, a lot of things usually are not inside the contract to speak about coming to the wine table to speak about the passage of time, a does bad, large factories also don’t want to cope with chinese people brand. Alternatively may be the young entrepreneurs do not trust, think teenagers don’t realize anything. This is also quite simple to comprehend, the factory individuals have been in the original industry for decades, is very pragmatic. Young brands discuss the development, trend etc they don’t understand the topic.
The 2 groups aren’t within the same language system, as well as when they are prepared to interact, it is difficult to acquire together. Despite all the above problems, I’m very optimistic concerning the emerging home brands in China. I got myself a great deal myself, I do believe they’re beautiful and practical. In the event the brand managers can know more in regards to the manufacturing side, the standard factory operators also choose to work with an open attitude to manage the new brand in China (this wish to achieve, may have to dominate in the hands of their parents, the second generation plant ), Chinese brands will be obtaining better and better.
Cannot say just how much domestic furniture and international poor this type of macro issue. Only discuss the IKEA and also the question asked the custom furniture, are sheet metal furniture.
A lot more than a decade ago, sheet metal processing technology is not mature, many brands vary in quality, poor quality manufacturers cannot ensure the quality of products, formaldehyde is going to be exceeded, on this environment, IKEA strict standards, furniture style is simple, an easy task to assemble, is Many people’s first choice.
Recently, the entire board industry technology upgrade, on the many Dieffenbach large continuous press, increase the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from your production to reduce the information of formaldehyde, including Kang-plate popular this coming year, are utilized within the production process have the freedom of formaldehyde and will not produce formaldehyde adhesives, greatly lowering the formaldehyde content with the plate. It can be said that now the big domestic board, in the press plate for the manufacturing process to the adhesive, can meet or exceed international brand standards.
Although both of them are plate-type furniture, what you want is totally various and is probably the two skill trees that are rooted diversely of accomplishing business. The greatest difference between the two, IKEA is prefabricated finished sheet metal furniture. Customization can be adjusted based on the size of the favorite color.
Simply put, IKEA furniture size cannot be changed, your home can put, cannot put their own way; and custom furnishings are tailor-made, the size can be big or small. Customized and prefabricated finished goods are two very different approaches which can be different in focus and direction of operation.
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