From what consumers decide to buy which brand does not buy which brand viewpoint
1. IKEA has sixty or seventy years of history, complete range, one-stop shopping, branding, and marketing have inked well, which is China’s many emerging home brands, or has been established to get a decade or two, from your factory The brand companies don’t match what the law states. Like 200 meters with the track, a person has exhaust 50 meters or 100 meters, how do you chase?
2. Many Chinese home brands just concentrate on a vertical category, such as bedding, bathroom, leather sofa set, bedding, IKEA will give a complete set
3. Do not take home such a home hypermarket and IKEA. All goods bought from IKEA stores are their very own, its mission to increase the risk for shopping experience better, people cannot help but buy things. However, chinese people home Mall such as Red Star Macalline remains playing the part of channel business, home brands to the store to rent/buy a spot, store revenue is the main channel, not selling home money, less capacity to experience Increase up, the sale of goods inside the store style will never be too uniform.
4. Cost, the IKEA bought are all aware the price of his home, within the brand was considered cheaper. This comes from the founder’s concept of cost control. IKEA website from the designer within the designer has set the purchase price, considering getting the optimal solution on this cost range, originates from the price to style the introduction of thinking, and many Chinese home brand remains first made Something, and factory also discussed the evidence of the initial cost of the sample, then cost is from design to cost the opposite of the development thinking. Two kinds of four ways are not the same. IKEA also with the flat packaging to regulate the logistics costs from the ancestral-level players.
5.35 yrs . old. With age, the pursuit of home quality may well be more compared to the price, time might not be the favourite IKEA.
The following is the emphasis from the outlook during the company itself: China’s traditional home brands don’t look great (though the right quality), an essential reason is that these brand managers will be the previous generation of businessmen.
Their traditional thinking is that the consumer needs no matter what the marketplace reflects. Make a product out, throwing money in the channel, pushing difficult to sell. The result is that these products aren’t the first one to meet the requirements of teenagers, and secondly, we have been in your own home stores, like the Red Star Macalline and also home, don’t see too many shiny products, most of the things people failed to Things to buy impulsively.
Actually, since 2010, China has produced lots of excellent home brands. Is actually focused on furniture foundries. Their entrepreneurs are young people, use a study abroad or have experience, some have their own high aesthetic, but also in the design industry experience or resources in the design industry, you possibly can make a great product look, But also view the significance of doing the brand as opposed to just channels. Put simply, in the product value and brand promotion, they are not bad. But additional problems why these young entrepreneurs face is they find it hard to find a good and stable supply chain.
As a big manufacturing country, China has strong furniture and residential manufacturing capabilities. But tend to produce good product manufacturers, many of them are the large list of foreign brands, the latter’s foundry. In order to make a look superiority both home brands, not just look great but in addition need to keep the quality of the number of factories. However, these good factories are involved concerning the cooperation with the emerging Chinese home brands.
There are no flexible logistics capabilities. The so-called flexible logistics means the small batch, multi-frequency manufacture of products. This is also true of large orders for small orders. Unless the factory has strong data management capabilities, it is difficult to fulfill the procurement and inventory challenges associated with small quantities and multi-frequency orders, neither is it ready to accept such orders.
Do not trust. On the other hand, the big factories don’t invariably trust chinese people brands. This is not for young brands, but the Chinese brands may unspoken rules a lot of, several things are not in the contract to talk about visiting the wine table to discuss the passage of time, the industry does bad, large factories also don’t want to handle the Chinese brand. On the other hand will be the young entrepreneurs don’t trust, think young adults don’t realize anything. This is quite simple to understand, the factory folks have experienced the standard industry for decades, is quite pragmatic. Young brands talk about the development, trend and so on they just don’t view the topic.
The two groups usually are not within the same language system, and also when they are ready to come together, it is sometimes complicated to acquire together. Despite all the above problems, I am very optimistic about the emerging home brands in China. I bought a lot myself, I believe they are beautiful and practical. If the brand managers can know more concerning the manufacturing side, the standard factory operators also would rather use an open attitude to handle the new brand in China (this desire to achieve, may need to take over in the hands of these parents, the 2nd generation plant ), Chinese brands will be obtaining better.
Can’t say just how much domestic furniture and international poor such a macro issue. Only discuss the IKEA and also the question asked the custom furniture, are sheet metal furniture.
Greater than a decade ago, sheet metal processing technologies are not mature, many brands vary in quality, low quality manufacturers can’t ensure the quality of items, formaldehyde will be exceeded, within this environment, IKEA strict standards, furniture style is easy, easy to assemble, is Many people’s first choice.
In recent years, the entire board industry technology upgrade, on the great number of Dieffenbach large continuous press, improve the quality of sheet metal, extending the service life, and environmental protection and aldehyde release have greatly improved. Vigorously from the production to cut back the information of formaldehyde, including Kang-plate popular this season, are utilized within the production process cost nothing of formaldehyde and will not produce formaldehyde adhesives, greatly decreasing the formaldehyde content of the plate. It could be asserted the actual big domestic board, in the press plate to the manufacturing process to the adhesive, can meet or exceed international brand standards.
Although are both plate-type furniture, the way to go is entirely various and is probably the two skill trees which can be rooted in another way of accomplishing business. The largest distinction between the 2, IKEA is prefabricated finished sheet metal furniture. Customization may be adjusted in line with the size the widely used color.
In other words, IKEA furniture size can’t be changed, the house can put, cannot place their own way; and custom furniture is tailor-made, the scale could be small or large. Customized and prefabricated finished items are two different approaches which can be different in focus and direction of operation.
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