Precisely how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate which has a real example the way to get over 10,000 fans on the Facebook business page.

Facebook may be the king of social support systems using more than 1.79 billion active users monthly (Updated December 2016). It is utilized by over 60% of Internet users Worldwide and it is a fantastic tool for promoting a service or product, finding new customers or gaining more loyal readers (followers).

To use this for business purposes, you must have lots of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is important.

What may be the need for having many Facebook fans on the business page?

It indicates popularity – It’s understandable the variety of fans reveals how popular a website is. A likes business page with 100,000 followers is more popular compared to a page with 1,000 fans and this leads to a variety of other benefits (described below).

It indicates trust – In the event you can’t comprehend the relationship between Facebook fans and business trust, have in mind the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a successful business, blog or website will need to have lots of Facebook fans. Five Years ago this failed to make a difference but in the 21st century, social proof is important.

More fans, more visits – Greater fans you might have, the harder may be the amount of people that may view your posts inside their timeline and perhaps visit your website.

While this really is, it should be noted that doesn’t all your fans will discover you.

As already explained within a previous post, How to boost your Facebook Page Organic Reach, just a small portion of your followers (a maximum of Four percent) will discover your status updates.

This number may differ, but what is important to know now, is actually you might have 10,000 fans and you post a whole new update, it will likely be seen organically by way of a max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social websites is often a ranking factor, many studies show that popular websites on Facebook will perform better in search, these days so popular websites (other factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you are convinced that having a lot of Facebook fans is important on your website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: Fundamental essentials identical steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans plus it continous to develop organically.

Step 1: First off – you must have a Facebook business page

It may sound silly for your experienced however for beginners to social websites this can be something totally new: An individual Facebook page differs from an enterprise page.

If you would like to have friends on Facebook to express your holiday photos you will need to generate a personal page but if you want to have fans and followers on your website or business you will need to generate a Facebook business page.

So, the first step is usually to just be sure you build a Facebook business page along with the alternative is usually to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) as well as posting interesting content – here is the most important optimization tip of most.

The expertise of the content posted on the Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it easier to get new fans or even more likes from ads even as will discover below.

Step 3: Benefit from your personal Facebook account

I mentioned in step 1 above you need to have a very business page instead of an individual page, however, you still need to come with an active personal facebook account.

Here means that:

After you post an update on the business page, a great way to boost exposure and likes, is usually to share that post on the personal page as well.

People you might have as friends on the personal page will ‘like’ and ‘interact’ with the post shared from your business page as well as increase the engagement factor of your posts.

As an end result, facebook shows you to more fans (organically).

So, a great way to boost the number of people who view you and go beyond the 4% individuals fan base is usually to share and promote the post on the personal page.

It is evident the more variety of friends the greater would be the visibility of the post.

Also, ensure that you invite all your existing friends (and a) to like your Facebook business page. Do this each time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on the website

This is again social media 101 however, you need to have the Facebook like box on the website for several reasons:

#1 – It’s a means to associate your website with the Facebook business page. Quite simply it is a approach to ‘tell’ search engines until this is the official Facebook business page.

#2 – When you get lots of fans, this can be something should be proud off then one to show on your users (as explained above this means popularity, trust and social proof).

#3 – It’s a great way to grow your fan base organically. Readers can follow your website by clicking etc button without needing to go to Facebook.

Hint: For max results, position the LIKE box above fold (on the sidebar).

Hint 2: It’s also possible to popup such box to new users (by way of example, after they spend 60 seconds over a page, after they scroll into the bottom or after they try to leave your page – while this is effective regarding getting new likes, you should be careful to never make it too distracting on your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to your personal Facebook page and placed such box within a prominent position on our website.

The next natural step is usually to start sharing happy to maintain fans happy and maybe find a way to convert them from fans > web site visitors > customers.

Some simple rules to follow along with that may increase the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that the fans anticipate seeing within your page. As an example, if the website is about Social networking, share content in connection with social websites instead of about sports or some different you could like. Should your users wish to read sports news, they know where to find them.

#2 – Don’t forget which they follow your business page to obtain updates relating to your website (and niche) instead of relating to your social gatherings: In order to get social, then make use of your personal Facebook page, your business page is about your website.

#3 – Usually thumb, I prefer my opportunity page to express content from my niche only, only have to share a thing that isn’t in connection with my niche, I prefer my own page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on the Facebook page will drive your fans away. When you have an advancement to express as well that may benefit your fans, you can do so but don’t add too much.

Try to publish interesting, shareable content that’s in connection with your niche, evidently this does not come from your website. Have a balance between promotional and content that the followers might want to read.

Step 6: Share intriguing and top quality content (not just links)

I made some tests concerning the impact of descriptions when doing a Facebook update determined out that Facebook posts with ‘lists’ acquire more likes than posts with links. I want to provide you with one example to understand I mean.

When you would like to share content from your website on Facebook, you go to Facebook status updates and type in the webpage URL. It looks something like this:

You can share this text without adding the other information. Should your title and pictures are perfect, you’ll get a number of likes based on the time you’re making the post, variety of fans etc.

If one the opposite hand, you enrich your post by having more information especially an inventory, then other pursuits being equal, you happen to be more likely to gain in likes and shares.

For me this makes sense since people that go to a title and image inside their timeline might not ‘Like It’ because it provides no value in their mind (don’t forget the average user is assigned countless postings inside their timeline if he or she login to Facebook).

On the opposite hand if you allow them to have valuable, top quality and easy you just read information (being a list), they’ll go through the LIKE button simply because they read something useful without needing to leave their timeline.

Note: This is a known undeniable fact that individuals have a bent of LIKING content without reading it so allow them to have good reasons to do this; your website visits might not increase nevertheless the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you take a review of one of the most popular Facebook pages, so as to they tend to express images, videos, infographics, charts etc, together with their usual text only postings.

This sort of content gets more likes and shares and thus the page gets more fans and followers.

In legally to have by Buzzsumo, they identified the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to follow along with your page. A few ideas to consider:

Quality updates – Here is the best incentive you are able to give your users. Before posting anything on the page, you’ll want to make sure that it gives you value on your audience. Choosing this consistently, you existing followers will share it using friends as well as get more users.

Run a contest – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to Much like the page first. There are many tools to achieve that but have in mind that if you don’t have a very known brand this many stop so successful.

Content upgrades – When you have your site, you can use ask users to LIKE your page to get an new version of your post. This calls for extra tools but it is something worth testing out.

Step 9: You’ll want to promote your own content and page

When you develop your business page don’t expect that it will magically get 1000s of fans. In addition to the tips outlined above, there is also to advertise your business page in places besides Facebook.

A few ideas to consider that helped my case:

Promote in other social websites networks – When you have accounts along with other social websites channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to become listed on your self on Facebook as well. Be polite and tell them the rewards from this.

Promote in Twitter – Besides posting relating to your Facebook page on other social websites networks, you are able to benefit from twitter’s interactive features.

When you have a new twitter follower, send them a personal (personalized) message and get them to follow your self on facebook (both your business and personal pages).

This method although it ‘s time consuming, (I did it manually instead of using any tools) it might produce fantastic results.

Promote within your newsletter – When you have a newsletter or if you engage with your readers via email, ensure that you keep these things follow your Facebook page.

Do not just write the FB URL using your signature but Inquire politely to LIKE your business page.

Step 10: Facebook ads is often a must

I have saved one of many easiest and many effective ways to enhance your Facebook fans for last, as it is on your own that it’s not free.

Facebook comes with a self-service ad platform used with the idea to enhance your fan base (promote your page), boost your posts, get more leads, increase conversions or execute a variety of other actions (as shown inside the image above).

The procedure is fairly simple and easy straightforward. Basically you end up picking a webpage you have, select your ultimate goal (promote your page), select your audience (determined by country, age, other demographics and interests) and after that set your evryday budget and duration.

The cost per campaign is determined by a number of factors. The simplest way to assess if Facebook ads is an excellent solution to enhance your fan base, is usually to chance a pilot campaign for a couple of days.

Spend $10-$20 dollars each day and run the campaigns for the fixed duration (a minimum of a week). At the conclusion, you are able to determine if the fee per like is one area you happen to be willing to purchase.

I had great outcomes with Facebook ads both for my websites and for client websites i run campaigns each month (stay) to boost my facebook likes.

It should be noted by using Facebook ads you don’t buy likes but views. Lots of people believe whatever you purchase is Facebook likes but actually you have to pay Facebook to show your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit such button so spend an afternoon and take into account the message you would like to display within your ad and also the image to use.

Conclusion

Having a major variety of Facebook fans on the business pages is critical for credibility and social promotion purposes.

If this wasn’t critical in consumers, then nobody would care along with the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you need to do the necessary optimizations on your business page (steps 1 and 2 above), then this easiest method to get additional followers is to use Facebook ads. Along with some A/B testing you can find to 10,000 fans without over $1,000 (spread in a amount of months).

Once you need to do everything properly and so long as there is a great product or service, you are able to grow your fans to 100,000+ like I did with the Facebook Page of my fitness blog.