The 10 steps below demonstrate which has a real example ways to get greater than 10,000 fans on your own Facebook business page.
Facebook may be the king of internet sites with more than 1.79 billion active users monthly (Updated December 2016). It is utilised by greater than 60% of Web users Worldwide and it is an excellent tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).
To employ this for business purposes, you must have lots of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is important.
What may be the importance of having many Facebook fans on your own business page?
It indicates popularity – It’s a given the quantity of fans reveals how popular a web site is. A cheap business page with 100,000 followers is much more popular than a page with 1,000 fans and this leads to a quantity of other benefits (described below).
It indicates trust – In the event you can’t see the relationship between Facebook fans and business trust, are thinking about the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).
Why did money? Because in today’s World a prosperous business, website or blog needs lots of Facebook fans. 5 years ago this didn’t make any difference but also in the Twenty-first century, social proof is important.
More fans, more visits – The greater fans you’ve, the higher may be the number of individuals that may view your posts in their timeline and maybe go to your website.
While this is true, it ought to be noted that does not your entire fans might find you.
As already explained in a previous post, How to raise your Facebook Page Organic Reach, only a tiny proportion of your followers (a maximum of Four percent) might find your status updates.
This number may vary, but what is important to be aware of now, happens when you’ve 10,000 fans and you post a brand new update, it’s going to be seen organically by a max of 300-400 people.
It’s best for SEO as well – Although officially The search engines do not admit that social media marketing is a ranking factor, numerous studies show that popular websites on Facebook are more inclined to perform better in search, absolutely nothing so popular websites (additional circumstances being equal).
How to look from 0 to 10,000 Facebook fans
Now that you’re convinced that having a lot of Facebook fans is important to your website and business, let’s see step-by-step the way to move from 0 to 10,000 fans.
Note: These are the exact same steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans and yes it continous growing organically.
Step 1: First things first – you must have a Facebook business page
It may appear silly for that experienced but also for beginners to social media marketing this may be something totally new: An individual Facebook page differs from a company page.
If you wish to have friends on Facebook to share your holiday photos then you need to make a personal page however if you wish to have fans and followers to your website or business then you need to make a Facebook business page.
So, step one is always to make certain you build a Facebook business page along with the alternative is always to be sure that your page is properly optimized.
Step 2: Optimize your Facebook business page
When we mention Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for long description, company overview, mission (see screenshot below) as well as posting interesting content – this is actually the most critical optimization tip of.
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The excellence of the content posted on your own Facebook business page may also determine it’s failure or success.
Having an optimized Facebook page makes it easier to draw new fans or higher likes from ads as we might find below.
Step 3: Make the most of your individual Facebook account
I mentioned in 1 above you need to have a business page and never your own page, however you still need offer an active personal facebook account.
Here means that:
After you post an update on your own business page, a good way to raise exposure and likes, is always to share that post on your own personal page too.
People you’ve as friends on your own personal page are more inclined to ‘like’ and ‘interact’ with all the post shared out of your business page and this will increase the engagement factor of your posts.
As an effect, facebook can have you to more fans (organically).
So, a good way to raise the volume of people that view you and go past the 4% people group of followers is always to share and promote the post on your own personal page.
It is obvious the greater the quantity of friends greater would be the visibility of the post.
Also, make sure that you invite your entire existing friends (and a new one) to love your Facebook business page. Make it happen any time you acquire a new ‘friend’.
Step 4: Add some Facebook Like box on your own website
This is again social media 101 however you have to have the Facebook like box on your own website for 3 reasons:
#1 – It’s a means to associate your internet site with all the Facebook business page. In other words this is a way to ‘tell’ engines like google until this is your official Facebook business page.
#2 – When you get lots of fans, this can be something ought to be proud off then one to demonstrate to your users (as explained above this means popularity, trust and social proof).
#3 – It’s a good way to increase your group of followers organically. Readers can follow your internet site by clicking such button while not having to check out Facebook.
Hint: For maximum results, position the LIKE box above fold (around the sidebar).
Hint 2: You may also popup the like box to new users (for instance, as soon as they spend One minute on a page, as soon as they scroll into the underside or as soon as they attempt to leave your page – although this is useful regarding getting new likes, you ought to be careful to never make it too distracting to your users.)
Step 5: Follow these suggestions to increase post engagement
So far, we’ve created an optimized Facebook business page, added friends to our personal Facebook page and placed the like box in a prominent position on our website.
The next natural step is always to start sharing happy to maintain fans happy and possibly be capable of convert them from fans > site visitors > customers.
Some simple rules to check out that may increase the user engagement together with your facebook business page:
#1 – Share relevant content: Share content that the fans count on seeing in your page. By way of example, if your website is about Social websites, share content associated with social media marketing and never about sports or something different you may like. In case your users wish to read sports news, they know how to locate them.
#2 – Don’t forget that they follow your organization page to get updates regarding your website (and niche) and never regarding your social gatherings: In order to get social, then use your personal Facebook page, your organization page is around your internet site.
#3 – Usually thumb, I take advantage of my offer page to share content from my niche only, basically should share a thing that just isn’t associated with my niche, I take advantage of our page.
#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your own Facebook page will drive your fans away. When you have a promotion to share as well which may benefit your fans, you can do this but don’t overdo it.
Try to publish interesting, shareable content that’s associated with your niche, of course this doesn’t come completely from your internet site. Have a very balance between promotional and content that the followers might want to read.
Step 6: Share intriguing, notable and high quality content (not just links)
I made some tests in connection with impact of descriptions when you are conducting a Facebook update and located out that Facebook posts with ‘lists’ read more likes than posts with simply links. I want to present you with one example to understand I mean.
When you wish to share a blog post out of your website on Facebook, you go to Facebook status updates and go into the webpage URL. It looks something like this:
You can share this text without adding any additional information. In case your title and pictures are good, you will get numerous likes with respect to the time you are making the post, quantity of fans etc.
If one one other hand, you enrich this page with the help of more info and particularly a list, then other activities being equal, you happen to be more likely to get more likes and shares.
For me this may cause sense because individuals that go to a title and image in their timeline might not ‘Like It’ because it provides no value in their mind (don’t forget the average user is presented with a huge selection of postings in their timeline when they login to Facebook).
On one other hand when you give them valuable, high quality as well as simple to read information (just like a list), they will click the LIKE button because they read something helpful while not having to leave their timeline.
Note: This is a known fact that everyone has a propensity of LIKING a blog post without reading it so give them top reasons to do this; your internet site visits might not increase nevertheless the engagement factor of your posts will rise.
Step 7: Share images, videos and emotions
If you take a glance at probably the most popular Facebook pages, so as to they have an inclination to share images, videos, infographics, charts etc, together with their usual text only postings.
This kind of content gets more likes and shares and thus the page gets more fans and followers.
In legally to have by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:
Step 8: Provide incentives to obtain more fans & followers
Why should someone follow your Facebook business page?
You should give incentives to facebook users to check out your page. A few ideas to consider:
Quality updates – This is actually the best incentive you’ll be able to give your users. Before posting anything on your own page, you need to ensure that it provides value to your audience. If you do this consistently, you existing followers will share it using their friends and this will have more users.
Run a competition – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is always to Much like the page first. There are many tools to accomplish this but are thinking about that when you don’t have a known brand this many not be so successful.
Content upgrades – If you have a blog, you need to use ask users to love your page to obtain an latest version of your post. This involves extra tools but it is something worth testing out.
Step 9: You should advertise your own content and page
When you create your organization page don’t expect it will magically get thousands of fans. In addition to the tips outlined above, you also have to promote your organization page in places other than Facebook.
A few ideas to take into consideration that worked for my case:
Promote in other social media marketing networks – If you have accounts to social media marketing channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to participate yourself Facebook too. Be polite and show them the benefits from doing this.
Promote in Twitter – Besides posting regarding your Facebook page on other social media marketing networks, you’ll be able to reap the benefits of twitter’s interactive features.
When you have a new twitter follower, send them a private (personalized) message and have them to follow yourself facebook (your personal and business pages).
This method eventhough it ‘s time consuming, (Used to do it manually and never using any tools) it can produce excellent results.
Promote in your newsletter – If you have a newsletter or if you engage with your readers via email, make sure that you you can keep them follow your Facebook page.
Do not just write the FB URL within your signature but Question them politely to love your organization page.
Step 10: Facebook ads is a must
I have saved among the easiest and a lot effective ways to raise your Facebook fans for last, as it is the only one that it’s not free.
Facebook supplies a self-service ad platform which can be used either to raise your group of followers (advertise your page), enhance your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown in the image above).
The procedure is pretty simple and easy straightforward. Basically you decide on a webpage you own, select your goals (advertise your page), select your audience (based on country, age, other demographics and interests) then set your evryday budget and duration.
The cost per campaign depends upon numerous factors. The simplest way to assess if Facebook ads is an excellent solution to raise your group of followers, is always to run a pilot campaign for a few days.
Spend $10-$20 dollars per day and run the campaigns for the fixed duration (a minimum of every week). Towards the end, you’ll be able to determine if the charge per like is one area you happen to be prepared to buy.
I had great results with Facebook ads both for my websites as well as for client websites and i also run campaigns on a monthly basis (stay) to enhance my facebook likes.
It ought to be noted by using Facebook ads you don’t buy likes but views. Many individuals feel that whatever you buy is Facebook likes but in reality you spend Facebook to demonstrate your ad to more Facebook users.
If what you really are advertising is interesting, then more people will hit the like button so spend an afternoon and think about the message you wish to display in your ad and also the image to work with.
Conclusion
Having a major quantity of Facebook fans on your own business pages is critical for credibility and social promotion purposes.
If this wasn’t critical in the ultimate place, then nobody would care along with the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.
Once one does the essential optimizations to your business page (steps 1 and a pair of above), then a easiest method to obtain more followers is to use Facebook ads. With a bit of A/B testing you can find to 10,000 fans with no greater than $1,000 (spread in a time period of months).
Once one does everything properly and provided there is a great product or service, you’ll be able to increase your fans to 100,000+ like Used to do with all the Facebook Page of my fitness blog.
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