Just how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate using a real example the way to get over 10,000 fans on your Facebook business page.

Facebook is the king of internet sites exceeding 1.79 billion active users each month (Updated December 2016). It really is employed by over 60% of Internet users Worldwide and it’s also an incredible tool for promoting products or services, finding clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you need to have a great deal of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What is the significance about having many Facebook fans on your business page?

It indicates popularity – It’s obvious that this quantity of fans reveals how popular an online site is. A cheap business page with 100,000 followers is more popular than a page with 1,000 fans this also creates a quantity of other benefits (described below).

It indicates trust – In case you can’t understand the relationship between Facebook fans and business trust, consider that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a successful business, website or blog needs to have a great deal of Facebook fans. Five-years ago this didn’t make any difference but also in the Modern, social proof is essential.

More fans, more visits – The more fans you have, the higher is the number of individuals that may call at your posts of their timeline and maybe call at your website.

While this really is, it needs to be noted that your entire fans will see your posts.

As already explained inside a previous post, How to improve your Facebook Page Organic Reach, just a small portion of your followers (no more than Four percent) will see your status updates.

This number can differ, what is essential to know now, happens when you have 10,000 fans and you also post a new update, it’ll be seen organically by way of a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social networking can be a ranking factor, many studies show that popular websites on Facebook will perform better in search, today quite popular websites (additional circumstances being equal).

How to visit from 0 to 10,000 Facebook fans

Now that you will be believing that creating a lot of Facebook fans is essential for the website and business, let’s see step-by-step the way to change from 0 to 10,000 fans.

Note: Necessities such as exact same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans and yes it continous to cultivate organically.

Step 1: First things first – you need to have a Facebook business page

It may sound silly for that experienced however for beginners to social networking this may be a new challenge: An individual Facebook page differs from a company page.

If you would like to have friends on Facebook to share your holiday photos you will need to produce a personal page however if you want to have fans and followers for the website or business you will need to produce a Facebook business page.

So, the initial step is always to ensure that you create a Facebook business page as well as the second step is always to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for long description, company overview, mission (see screenshot below) as well as posting interesting content – this is actually the most critical optimization tip of most.

The expertise of the content posted on your Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it easier to draw in new fans or more likes from ads even as we will see below.

Step 3: Reap the benefits of your own Facebook account

I mentioned in 1 above you’ll want to have a very business page rather than your own page, but you still need offer an active personal facebook account.

Here is why:

After you post an update on your business page, one way to improve exposure and likes, is always to share that post on your personal page as well.

People you have as friends on your personal page will ‘like’ and ‘interact’ together with the post shared from a business page as well as boost the engagement factor of your posts.

As an end result, facebook will show your posts to more fans (organically).

So, one way to improve the volume of people that view your posts and go past the 4% individuals following is always to share and promote the post on your personal page.

It is evident that this greater the quantity of friends greater could be the visibility of the post.

Also, ensure that you invite your entire existing friends (and a) to love your Facebook business page. Do that every time you acquire a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social media marketing 101 but you need to have the Facebook like box on your website for 3 reasons:

#1 – It’s a means to associate your website together with the Facebook business page. In other words it is a approach to ‘tell’ engines like google until this is the official Facebook business page.

#2 – When you get a great deal of fans, this can be something should be proud off then one to exhibit to your users (as explained above this means popularity, trust and social proof).

#3 – It’s the best way to expand your following organically. The future prospect can follow your website by clicking the LIKE button without having to visit Facebook.

Hint: For optimal results, set the LIKE box above fold (on the sidebar).

Hint 2: You can even popup etc box to new users (by way of example, after they spend 60 seconds on the page, after they scroll right down to the underside or after they attempt to leave your page – even though this is useful with regards to getting new likes, you have to be careful to not ensure it is too distracting for the users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to the personal Facebook page and placed etc box inside a prominent position on our website.

The next natural step is always to start sharing prepared to maintain fans happy as well as perhaps find a way to convert them from fans > site visitors > customers.

Some simple rules to follow that may boost the user engagement together with your facebook business page:

#1 – Share relevant content: Share content your fans count on seeing in your page. For example, if the web site is about Social networking, share content related to social networking rather than about sports or something different you could possibly like. If your users want to read sports news, they do know how to locate them.

#2 – Don’t forget they follow your small business page to have updates concerning your website (and niche) rather than concerning your social gatherings: If you wish to get social, then make use of your personal Facebook page, your small business page is around your website.

#3 – Usually thumb, I prefer my business page to share content from my niche only, easily need to share something is not related to my niche, I prefer my personal page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your Facebook page will drive your fans away. If you have an offer to share or something that could benefit your fans, this can be done but don’t go crazy.

Try to publish interesting, shareable content that’s related to your niche, it sometimes will not come from your website. Maintain a balance between promotional and content your followers may want to read.

Step 6: Share intriguing, notable and excellent content (not just links)

I made some tests concerning the impact of descriptions when you are conducting a Facebook update and found out that Facebook posts with ‘lists’ get more likes than posts with just links. Permit me to present you with one example to understand what I mean.

When you would like to share a post from a website on Facebook, you try to Facebook status updates and go into the webpage URL. It looks something such as this:

You can share this informative article without adding any additional information. If your title and images are great, you’re going to get several likes depending on the time you make the post, quantity of fans etc.

If one one other hand, you enrich your post with the addition of more info specifically a subscriber base, then other pursuits being equal, you are more likely to gain more likes and shares.

For me this will make sense because those that go to a title and image of their timeline may well not ‘Like It’ since it provides no value for many years (don’t forget that this average user is offered countless postings of their timeline if he or she login to Facebook).

On one other hand when you let them have valuable, excellent and simple to see information (just like a list), they are going to click the LIKE button simply because they read something useful without having to leave their timeline.

Note: It’s a known undeniable fact that people have an inclination of LIKING a post without reading it so let them have reasons to accomplish that; your website visits may well not increase however the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you take a look at one of the most popular Facebook pages, you will recognize that they tend to share images, videos, infographics, charts etc, along with their usual text only postings.

This sort of content gets more likes and shares and as a result the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that this most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to follow your page. A couple of tips to consider:

Quality updates – Here is the best incentive you’ll be able to give your users. Before posting anything on your page, you should make sure that it offers a superior value to your audience. When you do this consistently, you existing followers will share it using their friends as well as attract more users.

Run a competition – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is always to Just like the page first. There are numerous tools to achieve that but consider that when you don’t have a very known brand this many stop so successful.

Content upgrades – When you have a blog, you need to use ask users to enjoy your page to have latest version of your post. This implies extra tools but it is something worth trying out.

Step 9: You should market your own content and page

When you create your small business page don’t expect that it’ll magically get a large number of fans. Apart from the tips outlined above, you might also need to market your small business page in places aside from Facebook.

A few tips to take into account that helped my case:

Promote in other social networking networks – When you have accounts along with other social networking channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to participate yourself on Facebook as well. Be polite and tell them the rewards from doing so.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you’ll be able to make the most of twitter’s interactive features.

When you get a new twitter follower, send them a private (personalized) message and have these phones follow yourself on facebook (both your business and personal pages).

This method although it is time consuming, (I did so it manually rather than using any tools) it might produce really good results.

Promote in your newsletter – When you have a newsletter or if you communicate with your readers via email, ensure that you ask them to follow your Facebook page.

Do not just write the FB URL using your signature but Inquire further politely to enjoy your small business page.

Step 10: Facebook ads can be a must

I have saved one of the easiest and a lot effective ways to raise your Facebook fans for last, since it is on your own that it’s not free.

Facebook offers a self-service ad platform which can be used either to raise your following (market your page), boost your posts, get more leads, increase conversions or perform quantity of other actions (as shown from the image above).

The procedure is fairly easy and straightforward. Basically you choose a site you possess, select your ultimate goal (market your page), select your audience (depending on country, age, other demographics and interests) and after that set your daily budget and duration.

The cost per campaign is determined by several factors. The best way to assess if Facebook ads is a superb strategy to raise your following, is always to run a pilot campaign for a couple of days.

Spend $10-$20 dollars each day and run the campaigns for any fixed duration (a minimum of weekly). At the conclusion, you’ll be able to determine if the charge per like is a thing you are prepared to pay for.

I had accomplishment with Facebook ads both for my websites and for client websites and that i run campaigns monthly (during their visit) to further improve my facebook likes.

It should be noted by using Facebook ads you don’t buy likes but views. Many individuals believe whatever you pay for is Facebook likes in fact you make payment for Facebook to exhibit your ad to more Facebook users.

If what you’re advertising is interesting, then lots more people will hit etc button so spend time and take into account the message you would like to display in your ad plus the image to work with.

Conclusion

Having a major quantity of Facebook fans on your business pages is critical for credibility and social promotion purposes.

If this wasn’t important in consumers, then nobody would care as well as the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you need to do the mandatory optimizations to your business page (steps 1 and a pair of above), then this easiest method to obtain additional followers is by using Facebook ads. Along with some A/B testing you may get to 10,000 fans without any over $1,000 (spread in a time period of months).

Once you need to do everything properly and so long as you’ve got a great service or product, you’ll be able to expand your fans to 100,000+ like I did so together with the Facebook Page of my fitness blog.