Just how to Get Your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate using a real example how to get a lot more than 10,000 fans in your Facebook business page.

Facebook may be the king of social networks exceeding 1.79 billion active users per month (Updated December 2016). It’s used by a lot more than 60% of Web users Worldwide and it’s also a great tool for promoting services or products, finding new clients or gaining more loyal readers (followers).

To use this for business purposes, you’ll want lots of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is very important.

What may be the significance of having many Facebook fans in your business page?

It indicates popularity – It’s obvious how the number of fans reveals how popular an online site is. A business business page with 100,000 followers is a bit more popular compared to a page with 1,000 fans which creates a number of other benefits (described below).

It indicates trust – Should you can’t view the relationship between Facebook fans and business trust, are considering how the US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an effective business, website or blog needs lots of Facebook fans. 5yrs ago this would not subject but in the 21st century, social proof is very important.

More fans, more visits – Greater fans you might have, the more may be the number of individuals that can view your posts of their timeline and maybe see your website.

While this is, it ought to be noted that doesn’t your fans might find your posts.

As already explained in the previous post, How to increase your Facebook Page Organic Reach, only a small percentage of the followers (a maximum of 4 %) might find your status updates.

This number can vary, what is very important to be aware of now, happens when you might have 10,000 fans and also you post a new update, it will likely be seen organically by a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social media marketing can be a ranking factor, numerous studies show popular websites on Facebook are more likely to perform better in search, absolutely nothing so popular websites (additional circumstances being equal).

How to look from 0 to 10,000 Facebook fans

Now that you are believing that developing a lot of Facebook fans is very important for the website and business, let’s see step-by-step how you can move from 0 to 10,000 fans.

Note: These are the basic similar steps I followed to increase the facebook followers of my fitness blog’s facebook page. Currently the page has a lot more than 100K fans and it continous growing organically.

Step 1: First off – you’ll want a Facebook business page

It sounds silly for the experienced nevertheless for beginners to social media marketing this is something new: Your own Facebook page is different from a small business page.

If you need to have friends on Facebook to express your holiday photos you’ll need to generate a personal page though if you want fans and followers for the website or business you’ll need to generate a Facebook business page.

So, step one is to ensure that you develop a Facebook business page and also the next step is to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean selecting a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is actually the most significant optimization tip coming from all.

The expertise of the content posted in your Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it much easier to draw in new fans or even more likes from ads even as we might find below.

Step 3: Reap the benefits of your own Facebook account

I mentioned in step 1 above that you need to possess a business page rather than your own page, however you still need come with an active personal facebook account.

Here means that:

After you post an update in your business page, one way to increase exposure and likes, is to share that post in your personal page at the same time.

People you might have as friends in your personal page are more likely to ‘like’ and ‘interact’ using the post shared from the business page as well as increase the engagement factor of the posts.

As an outcome, facebook will show your posts to more fans (organically).

So, one way to increase the number of people that view your posts and go at night 4% person following is to share and promote the post in your personal page.

It is obvious how the more number of friends the larger may be the visibility of the post.

Also, just be sure you invite your existing friends (and a) to like your Facebook business page. Do that each time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again social media marketing 101 however you have to have the Facebook like box in your website for several reasons:

#1 – It’s ways to associate your website using the Facebook business page. Quite simply this is a strategy to ‘tell’ engines like google that this is your official Facebook business page.

#2 – When you are getting lots of fans, that is something you ought to be proud off and something to indicate for your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a sensible way to expand your following organically. Readers can follow your website by clicking so on button and never have to head to Facebook.

Hint: For optimum results, placed the LIKE box above fold (about the sidebar).

Hint 2: You can even popup such box to new users (by way of example, once they spend One minute with a page, once they scroll into the underside or once they attempt to leave your page – even if this works well with regards to getting new likes, you need to be careful not to allow it to be too distracting for the users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to your personal Facebook page and placed such box in the prominent position on our website.

The next natural step is to start sharing happy to maintain fans happy as well as perhaps manage to convert them from fans > internet site visitors > customers.

Some simple rules to check out that can increase the user engagement together with your facebook business page:

#1 – Share relevant content: Share content your fans count on seeing with your page. By way of example, in case your web site is about Social media marketing, share content related to social media marketing rather than about sports or anything else you could possibly like. In case your users desire to read sports news, they are fully aware where to find them.

#2 – Don’t forget they follow your organization page to have updates about your website (and niche) rather than about your social gatherings: If you want to get social, then make use of personal Facebook page, your organization page is about your website.

#3 – Generally thumb, I take advantage of my opportunity page to express content from my niche only, basically need to share something is not related to my niche, I take advantage of our page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) in your Facebook page will drive your fans away. If you have a promotion to express something like that which may benefit your fans, you can do so but don’t overdo it.

Try to publish interesting, shareable content which is related to your niche, of course this doesn’t come directly from your website. Have a balance between promotional and content your followers might want to read.

Step 6: Share intriguing and top quality content (not merely links)

I made some tests regarding the impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ read more likes than posts with just links. Permit me to offer you an example to understand what What i’m saying is.

When you need to share a post from the website on Facebook, you want to Facebook status updates and enter in the webpage URL. It looks something similar to this:

You can share this post without adding any other information. In case your title and pictures are good, you’re going to get numerous likes depending on the time you create the post, number of fans etc.

If one the opposite hand, you enrich your posting with the addition of more information and also a subscriber base, then other items being equal, you happen to be prone to gain in likes and shares.

For me this makes sense because those that go to a title and image of their timeline might not ‘Like It’ mainly because it provides no value in their mind (don’t forget how the average user is assigned a huge selection of postings of their timeline if he or she login to Facebook).

On the opposite hand whenever you provide them with valuable, top quality and easy you just read information (like a list), they will select the LIKE button because they read something useful and never have to leave their timeline.

Note: It’s a known undeniable fact that everyone has a bent of LIKING a post without reading it so provide them with reasons to do this; your website visits might not increase however the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you are taking a review of probably the most popular Facebook pages, so as to they tend to express images, videos, infographics, charts etc, together with their usual text only postings.

This form of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified how the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to check out your page. A number of suggestions to consider:

Quality updates – This can be the best incentive it is possible to offer users. Before posting anything in your page, you have to make certain that it gives you value for your audience. Choosing this consistently, you existing followers will share it using their friends as well as have more users.

Run a tournament – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to Just like the page first. There are several tools to do that but are considering that if you don’t possess a known brand this many not so successful.

Content upgrades – For those who have your blog post, you can use ask users to love your page to get an updated version of the post. This involves extra tools but it is something worth trying out.

Step 9: You’ll want to advertise your own content and page

When you develop your organization page don’t expect it will magically get thousands of fans. Apart from the tips outlined above, you also have to market your organization page in places other than Facebook.

A few suggestions to take into consideration that assisted my case:

Promote in other social media marketing networks – For those who have accounts with social media marketing channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to join yourself on Facebook at the same time. Be polite and tell them the benefits from this.

Promote in Twitter – Besides posting about your Facebook page on other social media marketing networks, it is possible to make the most of twitter’s interactive features.

When you get a new twitter follower, send them an exclusive (personalized) message and have the crooks to follow yourself on facebook (your personal and business pages).

This method eventhough it is time consuming, (Used to do it manually rather than using any tools) it could produce really good results.

Promote with your newsletter – For those who have a newsletter or you talk with your readers via email, just be sure you make them follow your Facebook page.

Do not merely write the FB URL through your signature but Question them politely to love your organization page.

Step 10: Facebook ads can be a must

I have saved one of several easiest and most great ways to raise your Facebook fans for last, as it is the only person that it’s not free.

Facebook offers a self-service ad platform which can be used either to raise your following (advertise your page), boost your posts, get more leads, increase conversions or perform a number of other actions (as shown within the image above).

The procedure is actually comparatively easy and straightforward. Basically you decide on a page you have, select your ultimate goal (advertise your page), select your audience (determined by country, age, other demographics and interests) and then set your everyday budget and duration.

The cost per campaign is dependent upon numerous factors. The ultimate way to assess if Facebook ads is a good treatment for raise your following, is to chance a pilot campaign for two days.

Spend $10-$20 dollars daily and run the campaigns for any fixed duration (no less than per week). By the end, it is possible to determine if the price per like is a thing you happen to be ready to spend on.

I had great outcomes with Facebook ads for both my websites as well as client websites i run campaigns each month (stay) to improve my facebook likes.

It ought to be noted by using Facebook ads you don’t buy likes but views. Many people believe what you spend on is Facebook likes in fact you spend Facebook to indicate your ad to more Facebook users.

If what you will be advertising is interesting, then more and more people will hit such button so invest some time and take into account the message you need to display with your ad and also the image to work with.

Conclusion

Having a major number of Facebook fans in your business pages is critical for credibility and social promotion purposes.

If this wasn’t critical in the first place, then nobody would care and also the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you are doing the mandatory optimizations for your business page (steps 1 and 2 above), then the easiest method to get more followers is with Facebook ads. Along with some A/B testing you can find to 10,000 fans without a lot more than $1,000 (spread into a amount of months).

Once you are doing everything properly and given that you do have a great service or product, it is possible to expand your fans to 100,000+ like Used to do using the Facebook Page of my fitness blog.