Globally, the use of mobile phones, smartphones, iPads and tablets for surfing the web is growing in an alarming rate due to the convenience, cost-efficiency, ease. The use of mobile phones is closing digital divide between the rich and poor; along with the urban and rural dwellers. All businesses are duty-bound to build up websites which might be mobile-friendly as a way to reach these mobile users. Another way of doing so is to create designs which might be attentive to different devices and screen sizes.
What then is responsive modern web design?
Responsive web design (RWD) is really a technique utilized in web design to allow webpages answer the screen size, orientation and platform from the device a person is viewing with.
Responsive design are the simple the very first thing which has changed the browsing behavior of browsers these days. Such websites are capable of changing from device to device. For example, if the user switches coming from a mobile phone to a tablet device, the website automatically adapts and dynamically fits the size of the screen.
Without delving much in the technicalities involved in designing such websites, listed here are the business enterprise benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to disclose and hide areas of images over the internet. This fluidity causes it to be user-friendly, accessible and exquisite in comparison with conventional websites. Users are able to surf your website no matter the environment they wind up, hence helping the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so businesses that would not have choices at a disadvantage. To be the most favored global search results, Google explained that responsive websites are easy to crawl and perform favourably looking results.
According to Moz, a well-respected search company in their 2015 Website positioning Factors, 150 marketing professionals devoted to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Considering this knowledge, we could safely say definitely that having a responsive website may help augment marketing efforts of organizations to accomplish their business objectives.
Affordable: Using desktop or laptops is often costlier and/or inconvenient than using mobile phones. Cellular phones offer fast and simple usage of information about the move. Responsive websites are thus reasonable to users who spend hardly any time in an office space.
For businesses, the responsive web design reduces design and development costs since they don’t must develop different websites many different devices. Additionally, businesses will save you money on maintenance costs since they will be focusing on only one website.
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