Globally, the use of cell phones, smartphones, iPads and tablets for surfing the internet is growing in an alarming rate because of its convenience, cost-efficiency, ease. The use of cellular phones is closing the digital divide relating to the rich and poor; and also the urban and rural dwellers. Every business are duty-bound to build up websites which can be mobile-friendly as a way to reach these mobile users. Another way of doing so is to create designs which can be responsive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is often a technique employed in web design allowing webpages answer the display size, orientation and platform from the device a user is viewing with.
Responsive design are the simple the very first thing which includes changed the browsing behavior of browsers in recent times. Such websites are capable of changing from device to device. By way of example, if your user switches from the mobile phone with a tablet device, the site automatically adapts and dynamically fits the size of the screen.
Without delving much in to the technicalities involved in designing such websites, listed below are the company advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. They have foreground images that scale using the layout to reveal and conceal elements of images online. This fluidity can make it user-friendly, accessible and delightful when compared with conventional websites. Users are able to surf your website regardless of the environment they are, hence helping the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended website design pretoria as well practice so businesses that do not have options are at a disadvantage. Being the most favored global search results, Google explained that responsive websites are really easy to crawl and perform favourably searching results.
According to Moz, a well-respected search company in their 2015 Optimization Factors, 150 marketing professionals focusing on SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
Given this knowledge, we are able to safely say for certain that developing a responsive website will help augment marketing efforts of organizations to attain their business objectives.
Cost-effective: Using desktop or laptops is usually more costly and/or inconvenient than using cellular phones. Mobile phones offer simple and fast entry to information on the move. Responsive websites are therefore cost effective for users who spend little to no in time an office space.
For businesses, the responsive web design reduces design and development costs as they do not must develop different websites for different devices. Additionally, businesses will save cash maintenance costs as they will be concentrating on only one website.
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