1. SOCIAL CONTENT WILL GAIN PROMINENCE
A growing number of social media marketing content indexed online and other popular search engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social media marketing networks plays a role in how search engines like google understand your website is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as a powerful tool they are driving their digital and top 10 seo efforts. In 2016 expect more businesses to embrace the excitement, and employ videos to capture new audiences.
80% of video. Results that relate in SERPs originate from YouTube
Videos get 50X better organic page ranks online in comparison with against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison with plain, static text content
3. MOBILE OPTIMIZATION WILL BECOME CRUCIAL
Today people use a range of devices to access content. Tablets, smartphones, laptops, phones and also watches are becoming standard tools to browse web. Search engines like google know this and they reward websites that appear to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have searched for local info.
Mobile search increased 43% year on year.
Over 1.2 billion people access the web off their cellular phones.
4 of every 5 consumers use smartphones to look.
4. VOICE SEARCH FUNCTION Absolutely essential
Voice search is easily being a huge part of mobile usage and contains elevated the anguish of typing keywords to run a search query. But this shift means your posts must be developed with voice search in your mind.
60% teens use voice search while watching TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION WILL GET BIGGER & BETTER
More than ever folks are searching for content sources offering each of the relevant information they need in a place. Search engines like google have noticed this trend and thus content aggregators are becoming very well liked in the SERPS.
6. THE CRAZE OF MOBILE APPS WILL GROW
As discussed above, using mobile for web search is on all-time rise and apps simply make the project easier. Just few more many mobile apps will overpower desktop and mobile websites.
Mobile phone applications are the cause of 52% ever used on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of people prefer native mobile apps to websites. (SearchEngineJournal)
7. Local seo service Being EVEN MORE IMPORTANT
Local internet search will go stronger through the years. In 2016 you will need to let Google know what your location is located as well as what you’re offering.
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