1. SOCIAL CONTENT WILL GAIN PROMINENCE
Increasingly more social media marketing content indexed on Google along with other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to improve and support SEO Links to social media marketing networks plays a part in how search engines understand your internet site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video like a powerful tool to operate a vehicle their digital and best seos efforts. In 2016 expect more businesses to embrace the popularity, and employ videos to capture new audiences.
80% of video. Results that demonstrate in SERPs originate from YouTube
Videos get 50X better organic page ranks online when compared with against plain, static text results.
Video searches receive 41% higher click-through rate a when compared with plain, static text content
3. MOBILE OPTIMIZATION Will end up CRUCIAL
Today people work with a range of devices to gain access to content. Tablets, smartphones, laptops, phones and in many cases watches are getting to be standard tools to browse web. Search engines know this and so they reward websites that seem to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have wanted local info.
Mobile search is up 43% every year.
Over 1.2 billion people access the web from other cellular devices.
4 of every 5 consumers use smartphones to search.
4. VOICE SEARCH FUNCTION A MUST
Voice search is quickly transforming into a huge section of mobile usage and possesses elevated the pain sensation of typing keywords to own searching query. But this shift means your content have to be developed with voice search in mind.
60% teens use voice search while watching TV
40% adults use voice look for directions.
5. CONTENT AGGREGATION WILL GET BIGGER & BETTER
Inside your people are looking for content sources that offer all of the relevant information they desire in a single place. Search engines have seen this trend and for that reason content aggregators have grown to be very well liked inside the SERPS.
6. The fad OF MOBILE APPS WILL GROW
As discussed above, using mobile for web search is on all-time rise and apps only make the work easier. Just few more a few years mobile apps will overpower desktop and mobile websites.
Mobile apps be the cause of 52% in recent history allocated to online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of individuals prefer native mobile apps to websites. (SearchEngineJournal)
7. Local SEO Being More IMPORTANT
Local internet search is certainly going stronger through the years. In 2016 you must let Google know where you are located and what you are offering.
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