1. SOCIAL CONTENT WILL GAIN PROMINENCE
More and more social media marketing content indexed on the search engines as well as other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to boost and support SEO Links to social media marketing networks leads to how search engines like yahoo understand your website is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video like a powerful tool they are driving their digital and best seos efforts. In 2016 expect more businesses to embrace the trend, and rehearse videos to capture new audiences.
80% of video. Results that show up in SERPs come from YouTube
Videos get 50X better organic page ranks in Google when compared with against plain, static text results.
Video searches receive 41% higher click-through rate a compared to plain, static text content
3. MOBILE OPTIMIZATION WILL BECOME CRUCIAL
Today people utilize a variety of devices to get into content. Tablets, smartphones, laptops, phones and in many cases watches have grown to be standard tools to browse web. Engines like google know this and they also reward websites that look good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have wanted local info.
Mobile search increased 43% year on year.
Over 1.2 billion people connect to the web from their cellular devices.
Four out of five consumers use smartphones to look.
4. VOICE SEARCH FUNCTION Essential
Voice search is easily being a huge section of mobile usage and possesses elevated this of typing keywords to perform searching query. However shift means your posts must be developed with voice search planned.
60% teens use voice search as you’re watching TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
More than ever before everyone is trying to find content sources that supply each of the relevant information they require within a place. Engines like google have seen this trend and thus content aggregators are becoming very popular within the SERPS.
6. The fad OF MOBILE APPS WILL GROW
As discussed above, usage of mobile for web search is on all-time rise and apps only make the task easier. Just number of years and mobile phone applications are certain to overpower desktop and mobile websites.
Mobile phone applications take into account 52% of them all used on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of individuals prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local SEO TO BECOME More IMPORTANT
Local search will go stronger in the past. In 2016 you must let Google know where you stand located and what you’re offering.
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