We (along with the remaining portion of the internet within the last decade) have spent time convincing you in the importance of acquiring online reviews for your business. How about we just assume you’re sold on the benefits of using a couple of people tout how awesome you are on the internet.
That being said, it isn’t safe to visualize you know wherever within the wide arena of the internet we are able to point those well wishers when they need to sing our praises. After all, we might be capable of rattle off one or two sites (“Yelp! But you can get them to show up online Maps, too?”), but unfortunately we cannot exactly have a very laundry listing of options at our disposal.
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Have a look at our listing of the top product review websites for B2B and B2C companies. Take into account that every industry has niche websites, too. As an example, those in district industry may choose to be on UrbanSpoon. This web site post won’t end up in websites that are specific to a single industry, but it will provide leave your thoughts that apply to businesses in every industry.
Review Sites for B2C Companies
1) Amazon Customer testimonials
Amazon was among the first websites to permit consumers to post reviews of products in 1995, also it remains one of the most important resources for consumers looking to make informed purchase decisions. Regardless of whether people can and in many cases do obtain a product elsewhere, if it is sold on Amazon.com — unless it’s gasoline or drug paraphernalia, that is certainly — then a lot of people can look up its Amazon review before they end up buying.
What’s going to separate your product or service from that seems the same as it? Those shiny gold stars and good customer testimonials. Goods are rated on a five-star rating scale, which is broken down by number of reviews per star, as well as most helpful customer testimonials and a lot recent customer testimonials.
2) Angie’s List
Designed for U.S.-based service businesses, Angie’s List is often a “higher-end” website, because users even have to pay for membership. But you get what you buy. The reviews, given with an A-F scale, are generally very well-thought out — very little that ranting and raving that’s more common on free review sites. The reviews cannot be anonymous, which assists cut down on fake or misrepresentative reviews, companies are allowed to reply to the reviews posted regarding the subject, too.
It’s absolve to start a page for your company. When you have yours, encourage your clients who are on Angie’s List to go out of reviews there — members include the only ones permitted to do it!
3) Choice
Have customers in Australia? Choices a member-funded review website operating out of Australia. Choice independently test products and services and offer performance reviews to their members. The bulk of their job involves testing products and services themselves, creating product comparisons, and writing buying guides. Moreover, though, they certainly allow members to rate and discuss specific product models and brands along with other Choice members. In case you have customers in Australia, we propose encouraging those who are on CHOICE to leave reviews there.
4) Trustpilot
Trustpilot is often a fast-growing, community-driven consumer review platform operating out of Denmark, although they’ve expanded away from Europe into 65 countries, including the U.S. System for businesses helps companies from all over the planet proactively collect customer testimonials. It’s the customers who write both product and seller reviews, keeping it third-party verified.
Since they have a very basic version at no cost (this enables you to build a profile page and collect customer testimonials), their paid versions permit you to create customizable review invitations, share ratings and reviews on social networking, and link review data on your internal business systems.
5) TestFreaks
Comparable to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer testimonials and write seller reviews to enhance them. Another cool addition? Their question and answer feature, which lets prospects post questions and receive answers directly from your customer care team.
6) Which?
Which? is surely an independent consumer review organization that tests and reviews products after which covers them. Unlike Angie’s List, it’s the folks at Which? who write the reviews — not absolutely free themes. They don’t accept submissions for product testing or survey inclusion, nonetheless they do encourage people to permit them know about their products and services by emailing [email protected].
Even if this leaves less room for you to influence whether your product or service turn out on their own site, it is worthwhile to learn about and checking in for this popular site, specifically if you have customers within the U.K. Your website has product critiques for from dishwashers and tablets to cars and bank cards. They make certain you review all these products themselves, after which come up with both their methodologies and results. Additionally, they take customer surveys of products prefer and worst firms for customer care.
A great deal of their content is free, but customers may become members for ?10.75 per month to acquire usage of a “Best Buys” and “Don’t Buy” list, the newest reviews of products from their test labs, and usage of their consumer legal advice service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is surely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and buy all items that they test. (Fun fact: They purchase and test 80 cars per year!) This really is about as legitimate as it gets. Consequently, there is not much you’re able to do here “except” let’s say you sell something, ensure it is, great.
Basically, you could have this website like a lesson in excellent article marketing. For each product they review, they offer the review criteria, product overviews, a buying guide, and social sharing buttons. Means that quite comprehensive and, well, helpful. Virtually the true secret to great content, am I right?
8) TripAdvisor
Should you be within the travel, hotel, airline, entertainment, or restaurant industries around the globe, you’ll want to read the reviews around the popular website TripAdvisor. Since the largest travel site on earth, it’s over 225 million reviews, opinions, and photos taken by travelers. There is also some awesome content on their own about low airfares, travel guides, rental listings, and advice forums about almost every location on earth you could possibly image. A lot of people look there prior to a vacation.
The true secret to some successful profile on TripAdvisor is so that it is as close to the top of their popularity index as you can, to ensure people trying to find information inside a specific place visit your listing. Based on TripAdvisor, the recognition ranking algorithm will depend on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt in the advice they offer businesses looking to enhance their ranking:
Quantity: Ask your friends and relatives to create reviews, and use our management center tools to remind them after they check out. Offering incentives for reviews is up against the rules, though — examine our policy to ensure that you understand what is and isn’t okay.
Quality: Guests who enjoyed high quality hospitality as well as a memorable experience are more inclined to write reviews that are positive. Monitor what previous reviewers wrote to view what worked and didn’t perform most optimally for your property so that you can maintain and boost your service.
Recency: Recent reviews factor more strongly on your own popularity rankings and older reviews close to impact on a hotel’s ranking as time passes. Yet again, encourage guests to create reviews to keep fresh content rolling in.”
9) Yelp
Yelp is often a free website that lets consumers rate businesses on a five-star scale. Any business can start a profile on Yelp at no cost, and users can create their very own free profiles to review a company. You’re absolve to reply to reviewers, too, but we propose choosing a balanced and polite way of any negative reviews you will get, as Yelpers come in quite a tight-knit community.
Yelp has are categorized as fire in the last several years for a lot of slightly shady practices, like incentivizing businesses in promoting using them in exchange for gaming the search most current listings for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers have learned to have a look at Yelp reviews all together current reviewer’s clout planned, rather than getting switched off by the business because of one bad listing.
That being said, it is to help you to obtain a constant stream of positive online reviews arriving at your business’ Yelp account so happy company is always at the top of your review feed — especially is you might be a location-based business. Yelp profile information contains things like store hours and site information, so that your profile will most likely generate when individuals Google your small business.
10) Google My opportunity
You already know those reviews that relate on top of you do a google search to get a business? Yeah, those things are saved to this list greatly.
Google’s Pigeon algorithm update uses distance and site ranking parameters to provide improved regional online research results. So, for your business’ web site to be properly optimized for search, you’ll want to create verified accounts with local directories — especially Google’s, called Google My opportunity. Getting reviews, comments, pictures, and the like, especially on the search engines, can provide you with a good start searching. Only verified local Google+ pages can reply to reviews.
An extra? Google Maps pulls that information the ones reviews in to the app, so using a large amount of content inside will make your small business look more reputable.
11) Yahoo! Local Listings
Comparable to Google My opportunity reviews, Yahoo! Local reviews let users post reviews of businesses using a five-star rating system.
Based on Google search Land, Yahoo! still receives about 10% of internet search engine share. So even if you not need to take a position time determining the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews around the Yahoo! Local Listings sure couldn’t hurt for your 10%.
Review Websites for B2B Companies
12) G2 Crowd
If your business sells software, you’ll want to make sure you have a very presence on G2 Crowd. Monthly, over 300,000 people looking to buy software look at 37,000+ user feedback on this internet site to allow them to make better purchasing decisions.
G2 Crowd operates a lot like Yelp, but in a certain niche. Information mill reviewed on a five-star scale, and reviews cover from setup and straightforward of use to security and support. Reviewers answer questions like “What do you like best?”; “What do you dislike?”‘; and “Recommendations to other people considered the merchandise.” Also, you are able to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is surely an online website for software businesses. Reviewers on the spot are authenticated via LinkedIn to ensure they’re users (even though reviews themselves can nonetheless be anonymous), allowing users to view what their LinkedIn connections say about particular website programs on TrustRadius. This adds a layer of trust for somebody reading the website.
You need to use the website to browse reviews of person companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.
Along with their company reviews, they’ve come up with a whole bunch of buyer guides for categories including talent safes, business intelligence software, core HR software, social networking, and A/B testing to help those find the right product for them depending on hundreds of reviews and user ratings.
14) Salesforce AppExchange
Provide an app around the Salesforce AppExchange? Then you’ll need to record your app’s ratings and reviews there. Reviews are with different five-star rating system, every app has reviews listed with the most helpful positive review and a lot helpful negative reviews first, as well as all reviews, from where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access thousands of reviews and find out the quantity of downloads with a number of clicks.
For Online Reviews Both B2B & B2C
15) Eee
A nonprofit site, better Business Bureau (BBB) evaluates all types of businesses against some guidelines for the way businesses should treat the population. They don’t directly recommend or endorse any businesses, products, or services; they just provide you with the public using the information about their site about businesses, and when they have been met the BBB’s accreditation standards. They’re going to also review both accredited and non-accredited businesses.
A business’ profile listing around the BBB contains general overview information, being a short company bio along with the company’s accreditation status, past any complaints made concerning the business and whether were resolved, customer testimonials, along with the BBB’s A – F rating in the business.
16) Glassdoor
Glassdoor is surely an employee website that assists anyone — from prospective employees to prospects to investors — experience an concept of exactly what a clients are like from the inside. In other words, it can help study the more qualitative factors of products like valuation.
Employees can share how it’s like to interview and just work at their companies, along with the site shows visitors which organizations are rated highest by their employees. Many employers utilize it to develop their employment brand to allow them to target and recruit candidates, but you also can use the reviews to share with you ideas internally for improvement among your management team.
Creating a manager account costs nothing, and it’s really an easy task to track and reply to reviews. As an example, you are able to create alerts so you experience an email each time a new review is posted so that you can acknowledge and reply to each one.
Other locations for Customer feedback
Online reviews also exist on websites that aren’t necessarily built simply to publish online reviews. Some businesses use their social presence and web site to encourage online reviews … and several brands just have them unsolicited, for better or for worse.
Below are a few websites that, if you opt to (please, elect to) may serve as additional hubs for online reviews. And they are awesome, because they have enormous reach, plus you’ve got some — if not entire — treatments for these properties.
17) Facebook Ratings & Reviews
Do you realize there exists a position on Facebook for fans to go out of ratings and reviews of your respective business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems like around the left-hand side of your respective Facebook Page, and you can’t move or take it off just like you can other parts of your respective Page.
Anyone logged into Facebook can post a rating or review of a company. All they should do is visit the Reviews area of your Page, go through the grey stars to decide on a rating, after which write an optional review. They could make that review public, visible to friends, or visible only to them.
18) Twitter
The ridiculously fast-paced nature of Twitter makes it appear like a weird spot to attempt to accumulate reviews. But while users might not always hunt for reviews directly on Twitter (if you do not started some type of review hashtag, perhaps), tweets remain indexed searching results. That means a user’s tweet, whether complimentary or less-than, could show up within the SERPs when someone’s trying to find reviews on your own business.
Not just that — there’s things you can actively use the positive tweets coming towards you. As an example, we tested the portion of social proof on conversions right here at HubSpot, attaching three tweets that gave reviews that are positive with an ebook we were promoting at the time. You know what happened? The CTA using the three tweets converted superior to the CTA with no tweets. In the event you will “Favorite” tweets that could serve as reviews that are positive down the road, it’s going to be simpler to find them if you want to utilize them in your marketing.
19) Your Own Website
Finally, normally the one place that you have total and utter control: your site. This is an excellent place to publicize reviews you will get (perhaps embed some of those tweets you favorited?) You may make an area of your respective website dedicated simply to reviews and testimonials, and in many cases will include a form so happy customers can submit their unsolicited reviews. But when you’re actively campaigning for positive online reviews and you encounter happy customers who want to give you a good review along with have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to experience a position on your site to create their kind words. Think about adding testimonials to landing pages and product pages, too.
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