Booknest.in- On the internet Book Store – Future outlook for E-commerce in India

Based on the FDI policy guidelines, “Marketplace model of e-commerce means providing of your i . t platform by an e-commerce entity over a digital and electronic network to behave like a facilitator between buyer and seller.”


The key feature of the Marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. supply a platform for customers to activate using a many sellers onboard to acquire a product or service online. Thus, every time a product from amazon is bought, you’re actually acquiring it from a registered seller with it. Consequently the product is not directly sold by amazon. Here, amazon is only a website platform which facilitates a meeting place for a consumer to meets a large number of seller and provide various options and cost levels for a products or services.
Whereas the Inventory-led websites have specialized but limited selection as well as the serious customers may sign in to these website for a specific selection, for example caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.

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Anchor Seller plus a Level Stage
A lot of the marketplace players have anchor sellers on panel, who are either their subsidiary entities or even a large enterprise who have applied for privileged works with them which will help them offer great deals or discounts for the customers. This may include a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player within pre-agreed arrangement.
You frequently realize that some goods are entirely on the website at 40% -60% discounts which is even challenging for the manufacturer to make available. You frequently realize that you’ll find 40-50 sellers for a buy banking books online but excepting one anchor seller, no one is able to make available such exciting discounts or offers. They will mask other seller completely and corner almost entire interest in the products, thereby also frustrate these multiple genuine sellers to achieve the shoppers with their honest pricing offers.
Just about all e-commerce players are saved to the verge of re-discovering their business models and dream to become profitable sooner. The truth is, none are already able to see a penny in profit up to now. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and several are already sold out to other people. Year 2017 would see a lot more to lock belts and pursue to solve this riddle lest they perish from the race for the survival with the fittest.
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