Based on the FDI policy guidelines, “Marketplace type of e-commerce means providing of an it platform by an e-commerce entity over a digital and electronic network to act as a facilitator between buyer and seller.”
The key feature of this marketplace model is the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for customers to activate using a many sellers onboard to buy something online. Thus, when a product from amazon is bought, you’re actually purchasing it from the registered seller by it. As a result the item is just not directly sold by amazon. Here, amazon is just a website platform which facilitates a meeting location for a person to meets numerous seller and provide various options and expense levels for a service or product.
Whereas the Inventory-led websites have specialized but limited selection and also the serious customers may sign in to these website for a specific selection, for example caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller plus a Level Playing field
Most of the marketplace players have anchor sellers on panel, who are either their subsidiary entities or even a large enterprise who have created privileged works with them which will help them offer cheap deals or discounts to the customers. This might add a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated by the Marketplace Player under a pre-agreed arrangement.
You often see that some goods are available on the web site at 40% -60% discounts that’s even a hardship on the manufacturer to offer. You often see that you will find 40-50 sellers for a books online cheap but excepting one anchor seller, fat loss to offer such exciting discounts or offers. They will mask other seller completely and corner almost entire need for these items, thereby also frustrate these multiple genuine sellers to succeed in the customers can use using honest pricing offers.
Almost all e-commerce players are stored on the verge of re-discovering their business models and aspire to become profitable sooner. Truth be told, none are already capable of seeing anything in profit to date. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and lots of are already soldout to others. Year 2017 would see many more to fasten belts and continue to keep solve this riddle lest they perish within the race to the survival with the fittest.
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