Booknest.in- On the internet Book shop – Future outlook for E-commerce in India

Based on the FDI policy guidelines, “Marketplace label of e-commerce means providing associated with an information technology platform by an e-commerce entity on a digital and electronic network to act being a facilitator between seller and buyer.”


The principle feature of this marketplace model is that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for customers to get with a many sellers onboard to get a product online. Thus, when a product from amazon is bought, you are actually buying it from the registered seller by using it. As a result the item isn’t directly sold by amazon. Here, amazon is simply website platform which facilitates a gathering spot for the consumer to meets many seller and gives various options and value levels for any service or product.
Whereas the Inventory-led websites have specialized but limited selection along with the serious customers may log in to those website for any specific selection, including caratlane.com for precious jewellery, booknest.straight into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.

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Anchor Seller and a Level Game
Most of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or even a large enterprise that have applied for privileged deals with them which assists them offer money saving deals or discounts for the customers. This will likely include a higher discount on products, Free delivery, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player within a pre-agreed arrangement.
You regularly realize that some merchandise is positioned on the web site at 40% -60% discounts that is even hard for the manufacturer to supply. You regularly realize that you will find 40-50 sellers for any buy romance books but excepting one anchor seller, fat loss to supply such exciting discounts or offers. They even can mask other seller completely and corner almost entire need for they, thereby also frustrate these multiple genuine sellers to achieve the shoppers with their honest pricing offers.
Nearly all e-commerce players take presctiption the verge of re-discovering their business models and desire to become profitable sooner. Truth be told, none are already capable of seeing a penny in profit up to now. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and many are already out of stock to others. Year 2017 would see many more to lock belts and pursue to solve this riddle lest they perish from the race for the survival from the fittest.
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