Band Marketing and promotion – The way to Market Band and have More Gigs

I was thinking about scripting this post on band promotion since i commonly hear new bands and struggling musicians wishing they received more paying gigs. Obtaining a paying gig is good, After all… you may spend lots of time, energy and also cash on taking your act together.. rehearsing, visiting rehearsals and gigs (gas can be quite a pain in case you travel by car), buying your gear, etc. But getting paid gigs for first time acts can be very difficult.


When i still find it great to acquire paid, I don’t mean to say you should consider a band being a business. What I am saying is, it might be practical to a minimum of have your costs covered.

Obviously, that would depend upon your logic behind why you are in a band initially.

Some bands desire to play; love playing; believe playing and becoming their music around is the better compensation there is… and the return of their purchase of effort, time and cash is always that opportunity to get up there and PLAY. There’s also other people who work on a long-term goal like building their own following and becoming their music across for them.

The reasons why it’s, basically sums up.

But, in case you planned to get paying gigs, here are a couple steps you can take.

1. Work on Your products

Every now and then I locate client who struggles with promoting their product or service, and set in many effort just to get minimal results. The key reason is, they haven’t had the ability to accurately develop, define and refine their product, which is why aggressively promoting something mediocre will forever yield mediocre results.

So what exactly is your products? The band, and your music. The true secret question for you is how can you set yourself in addition to the rest. What exactly is it you do that differs from the others, or what is it you can do a lot better than everybody else?

“What do you want website visitors to remember and Just like you for?”

2. Define Your Music/Repertoire

Repertoire defines which band you’re. Additionally, it defines who your audience is. I really believe writing and recording original materials are great because insurance firms your own personal music you create a good point that others don’t have. It is that final amount a collaborative creative effort that market your music BUT, doesn’t guarantee success, since for your band to become successfully renowned for your own music, you’d probably first have to attract an audience that will get to listen for and regards.

On a single note, as a cover band does not always mean you can’t get paying gigs. There are tons of cover bands which get paid well for small bar gigs or perhaps major events.

What it relies on could be the novelty with the band, and your draw. Novelty is always that something in regards to you that folks may wish to come see; and your draw could be the size the group you can gather at your gigs.

3. Market Yourself

You would need to sell you to ultimately individuals who you suspect would many thanks for band along with what you have to offer. You will find basically 2 kinds of people you want to sell to; you’ll find individuals who you need going to your gigs and appreciating your own music, and the those who are able to hire you for gigs.

This will actually be the classic “the chicken or egg scenario”, that you actually improve your audience and obtain more exposure when you’re playing more gigs, but to obtain more gigs you’ve got to acquire invited or hired by individuals who may have aid in making gigs happen.

However it needn’t be complicated. Simply do both simultaneously.

Networking is vital. The more people you are free to meet, greater contacts you determine, the closer you are free to your goals.

4. Management / Representation

You need a supervisor. An authority figure whom you trust and depend on to get results for nothing more than the success and well-being with the band.

A supervisor needs to be a tenacious businessman. He’s a negotiator, understands marketing, and above all he believes within the product he could be entrusted with. His definitive goal is to sustain and develop further the item he manages.

Having a manager will surely have several benefits, and one of what managers doing that bands that manage themselves cannot, is be objective. The manager sees something which individual members within a band don’t see, this runs specifically true when some individuals the group develop egos that cloud their judgment. Members often get tunnel vision and can not respond well to other people’s opinions that may not be flattering, a supervisor knows if criticisms are valid and take these not emotionally but objectively.

A supervisor is both a member of the gang and outsider; a member while he works with the gang to realize cause real progress. He’s an outsider that can make rational decisions and also be critical with the group when it fails to deliver what their audience expects.

Musicians can be one of the most stubborn of folks, and the least receptive to criticism, along with a trusted opinion from a specialist figure can help the group work to better the item. Remember that the manager is above all a businessman, and the man runs the group because it is “profitable”… the better to promote a band, greater money celebrate, greater money the manager makes too.

Managers ought to be very aggressive and protracted, a friend of mine (a supervisor for a huge act) once told me a narrative about how exactly she approached bar after bar just to get denied every time and was given a number of reasons and excuses. She never lost the battle, and did not give up on her band… today that band is a major recording artist… and they’ve been big for some time now.
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